# Introw > Introw is the AI-native PRM (partner relationship management) and partner portal for HubSpot and Salesforce. The CRM stays the system of record, partners and internal teams work from where they already are (the CRM, Slack, Microsoft Teams, WhatsApp, email or their own AI assistant), and AI agents handle the busywork so a small partnerships team can run a large program. Key facts: - Category: PRM / partner portal software for B2B companies, built CRM-native on HubSpot and Salesforce, with two-way sync. - Partner motions supported: resellers, referral partners, affiliates, distributors (software and hardware), system integrators, MSPs, agencies, implementation partners and co-sell partners. - Core capabilities: branded no-code partner portal, deal and lead registration, co-selling on shared deals, partner content enablement, partner LMS and certifications, commissions and SPIFFs, MDF, partner goals, reporting and dashboards, CPQ, workflow automation and AI agents. - Headless and AI: partners and vendors can work through Slack, Microsoft Teams, WhatsApp, ChatGPT and Claude, and Introw exposes an MCP server for AI tools. - Configured by the partner team itself: no code, no consultants, typically live in days to weeks. - Plans: Starter (free, one partner), Pro, Scale and Enterprise. See the pricing page for current details. - Company: founded in Ghent, Belgium. ## Product - [Product overview](https://www.introw.io/product): Introw's CRM-first partner relationship management platform for teams on HubSpot or Salesforce. - [Partner management](https://www.introw.io/product/partner-management): Headless, CRM-native PRM – tiering, onboarding, commission automation and revenue insights. - [Partner portal](https://www.introw.io/product/partner-portal): No-code branded partner portal software for B2B SaaS. - [Partner Connect](https://www.introw.io/product/partner-connect): Partners collaborate from their own CRM, Slack or AI tools with no portal login, with deals syncing two ways. - [Deal and lead registration](https://www.introw.io/product/deal-and-lead-registration): Partners register deals and leads from Slack, Teams, WhatsApp or their CRM, attributed and synced to your CRM. - [AI agent for partner support](https://www.introw.io/product/ai-agent): 24/7 AI agent trained on your content to answer partner questions. - [AI deal coaching](https://www.introw.io/product/deal-coaching): An AI sales coach on every partner deal, grounded in your sales process. - [Partner engagement](https://www.introw.io/product/partner-engagement): Automated deal updates, campaigns and engagement tracking built on your CRM. - [Partner campaigns](https://www.introw.io/product/partner-campaigns): AI-generated partner announcements targeted by tier, region or activity. - [Content enablement](https://www.introw.io/product/enable-partners-with-content): Share, co-brand and track partner enablement content. - [Partner LMS](https://www.introw.io/product/partner-lms): AI-assisted courses, certifications and milestone tracking for partners. - [Commissions and SPIFFs](https://www.introw.io/product/commission-spiff): Commission plans, statements, approvals and payouts calculated inside your CRM. - [Marketing development funds (MDF)](https://www.introw.io/product/marketing-development-funds): Create, assign and track MDF and prove campaign ROI. - [Partner goals](https://www.introw.io/product/partner-goals): Revenue, pipeline and activity goals per partner with at-risk alerts. - [Reports and dashboards](https://www.introw.io/product/partner-reports-dashboards): Real-time partner pipeline and revenue reporting inside your CRM. - [CPQ](https://www.introw.io/product/cpq): Partners generate CRM-native quotes from shared deals without CRM access. - [Partner workflows](https://www.introw.io/product/partner-workflows): No-code automation of partner program admin. - [Affiliate campaigns](https://www.introw.io/product/affiliate-campaigns): Trackable affiliate links with attribution to the right partner record. - [Partner support tickets](https://www.introw.io/product/partner-support-ticket-collaboration): CRM-connected partner support ticketing and collaboration. - [Embedded partner portal](https://www.introw.io/product/embed-your-partner-portal-in-your-product): Embed a branded, CRM-connected portal inside your own product. - [Unified partner experience](https://www.introw.io/product/unified-partner-experience): One view for partners across commission, MDF, pipeline and communications. - [Pricing](https://www.introw.io/pricing): Plans and feature comparison. ## Integrations - [All integrations](https://www.introw.io/integrations): Overview of every Introw integration. - [HubSpot](https://www.introw.io/integrations/hubspot): PRM and partner portal for HubSpot, with collaboration on any HubSpot object. - [Salesforce](https://www.introw.io/integrations/salesforce): PRM and partner portal for Salesforce, with collaboration on any Salesforce object. - [Pipedrive](https://www.introw.io/integrations/pipedrive): Partner portal and partner detection for Pipedrive. - [Slack](https://www.introw.io/integrations/slack): Partner AI agent in internal and shared Slack channels. - [Microsoft Teams](https://www.introw.io/integrations/microsoft-teams): Partner AI agent in Microsoft Teams channels. - [WhatsApp](https://www.introw.io/integrations/whatsapp): Partners register deals and get answers over WhatsApp. - [Claude](https://www.introw.io/integrations/claude): Run your partner program from Claude via MCP. - [ChatGPT](https://www.introw.io/integrations/chatgpt): Run your partner program from ChatGPT. - [MCP server](https://www.introw.io/integrations/mcp): Connect any MCP-compatible AI tool to Introw. - [Crossbeam](https://www.introw.io/integrations/crossbeam): Account overlaps and channel conflict prevention. - [Stripe](https://www.introw.io/integrations/stripe): Partner commissions on real paid Stripe revenue. - [Chargebee](https://www.introw.io/integrations/chargebee): Partner commissions on real paid Chargebee revenue. - [Power BI](https://www.introw.io/integrations/powerbi): Embed partner-scoped Power BI dashboards in the portal. - [Zapier](https://www.introw.io/integrations/zapier): Connect Introw to 8,000+ apps. - [Embeds](https://www.introw.io/integrations/embeds): Embed Loom, YouTube, PDFs, Calendly, Notion and more in the portal. ## Solutions by partner type - [All partner types](https://www.introw.io/by-partner-type) - [Reseller partners](https://www.introw.io/by-partner-type/reseller-partners) - [Referral partners](https://www.introw.io/by-partner-type/referral-partners) - [Affiliate partners](https://www.introw.io/by-partner-type/affiliate-partners) - [Software distributors](https://www.introw.io/by-partner-type/software-distributors) - [Hardware distributors](https://www.introw.io/by-partner-type/hardware-distributors) - [System integrators](https://www.introw.io/by-partner-type/system-integrators) - [Implementation partners](https://www.introw.io/by-partner-type/implementation-partners) - [Solution partners](https://www.introw.io/by-partner-type/solution-partners) - [MSPs](https://www.introw.io/by-partner-type/msps) - [Agencies](https://www.introw.io/by-partner-type/agencies) ## Solutions by role - [All roles](https://www.introw.io/roles) - [Channel partner managers](https://www.introw.io/roles/channel-partner-manager) - [Partner marketing managers](https://www.introw.io/roles/partner-marketing-manager) - [RevOps](https://www.introw.io/roles/revops) - [CROs](https://www.introw.io/roles/cro) ## Solutions by industry - [All industries](https://www.introw.io/industries): SaaS, cybersecurity, AI, fintech, HR tech, martech, sales tech, IoT, legal tech, e-commerce tech, hospitality tech and manufacturing. ## Comparisons - [Comparison hub](https://www.introw.io/compare): Introw compared with other PRMs. - [Introw vs PartnerStack](https://www.introw.io/compare/introw-vs-partnerstack) - [Introw vs Impartner](https://www.introw.io/compare/introw-vs-impartner) - [Introw vs Salesforce Partner Cloud](https://www.introw.io/compare/introw-vs-salesforce-partner-cloud) - [Introw vs Kiflo](https://www.introw.io/compare/introw-vs-kiflo) - [Introw vs Zinfi](https://www.introw.io/compare/introw-vs-zinfi) - [Introw vs Unifyr (Zift)](https://www.introw.io/compare/introw-vs-unifyr) - [Introw vs Channeltivity](https://www.introw.io/compare/introw-vs-channeltivity) - [Introw vs ChannelScaler](https://www.introw.io/compare/introw-vs-channelscaler) - [Introw vs Magentrix](https://www.introw.io/compare/introw-vs-magentrix) - [Introw vs Mindmatrix](https://www.introw.io/compare/introw-vs-mindmatrix) - [Introw vs Partner.io](https://www.introw.io/compare/introw-vs-partner-io) - [Introw vs Euler](https://www.introw.io/compare/introw-vs-euler) - [Introw vs Suger](https://www.introw.io/compare/introw-vs-suger) - [Introw vs spreadsheets](https://www.introw.io/compare/introw-vs-spreadsheets) - [Introw vs building it yourself](https://www.introw.io/compare/build-vs-buy) ## Customer stories - [All case studies](https://www.introw.io/case-studies) - [Aikido: 500+ partner-sourced deals a quarter](https://www.introw.io/case-studies/aikido) - [Quatt: from 10 to 200+ installer partners in a year](https://www.introw.io/case-studies/how-quatt-built-an-agentic-partner-program-with-introw) - [Ringover: partner activity from 20% to 70%](https://www.introw.io/case-studies/how-ringover-increased-partner-activity-from-20-to-70) - [Factorial: partner-engaged deals grew 6x in a year](https://www.introw.io/case-studies/factorial) - [Cumulocity: 20% of revenue via partners in 15 months](https://www.introw.io/case-studies/how-cumulocity-got-20-of-deals-via-partners-in-15-months) - [Zenity: partner deal registrations grew 2x in a year](https://www.introw.io/case-studies/zenity) - [Payflip: partnership revenue up 200%](https://www.introw.io/case-studies/payflip-bonana-introw) - [Coder: a scalable co-selling motion](https://www.introw.io/case-studies/coder) - [SafeBreach: simplified partner management](https://www.introw.io/case-studies/safebreach) ## Documentation - [Introw Docs](https://docs.introw.io): Product documentation, setup tracks, headless and AI use cases, and API reference. - [Docs llms.txt](https://docs.introw.io/llms.txt): Machine-readable index of the full documentation. ## Company - [About us](https://www.introw.io/about-us) - [Become a partner](https://www.introw.io/become-a-partner): Introw's own partner program for consultants and CRM partners. - [Request a demo](https://www.introw.io/request-a-demo) - [Start for free](https://app.introw.io/signup) ## Optional - [Blog](https://www.introw.io/blog): Guides on partner programs, PRM software, MDF, SPIFFs and AI in partnerships. - [Glossary](https://www.introw.io/glossary): Definitions of partnership and channel terms. - [Templates](https://www.introw.io/templates): Free partner agreement, mutual action plan and partner meeting templates. - [Whitepapers](https://www.introw.io/whitepapers): HubSpot partner sales blueprint, Claude and Slack playbooks, and prompt libraries. - [Events](https://www.introw.io/events): Webinars and events. - [Video library](https://www.introw.io/video-library): On-demand videos from partnership leaders.