Boost Partnership
Revenue & Engagement in minutes

SafeBreach, the leader in enterprise security validation, aimed to simplify the complexity of managing their partner program. Their previous platform created a heavy operational burden, making it difficult for both internal teams and partners to collaborate effectively. By switching to Introw PRM, SafeBreach found a solution that was easy to implement, easy to manage, and easy for partners to use.

A Simple Solution to Complex Challenges

Before adopting Introw, SafeBreach faced several recurring issues:

1. Managing partner access was time-consuming.‍
2. Deal registration caused friction for partners, and setting up deal forms was not user-friendly.‍
3. Content updates were cumbersome, often needing IT support to make changes.

The SafeBreach team knew they needed a simpler, more intuitive platform that could eliminate these roadblocks without sacrificing functionality.

Why SafeBreach Chose Introw PRM

What stood out most about Introw was its focus on ease of use. Unlike other PRM tools that require extensive training, Introw’s platform is intuitive and ready to use from day one. Deployment was completed in just hours, and the integration with Salesforce was seamless.

Here’s what made the biggest impact:

1. Easy Access to Partner Portal
   • Introw syncs all partner related contacts automatically from Salesforce.
   • This approach saved SafeBreach’s channel team significant time and effort managing partner accounts.
2. Bi-Directional Salesforce Sync
   • Salesforce remained the single source of truth, with deal registrations and updates automatically syncing between systems.
   • Partners could register deals directly through a public form or via the portal, linking their submissions to CRM records without manual intervention.
3. Flexible Content Management
   • SafeBreach’s team could update partner resources without IT assistance, ensuring sales materials were always current.
   • Introw allowed for global content syncs while also enabling custom content for specific partners, enhancing the personalized experience.

“Introw has been a breath of fresh air. It doesn’t require hours of training videos or extensive onboarding. The platform is well-designed, intuitive, and ready to use right away.” Joe Wilckinson - Channel Director

The Results: Simplified Partner Management

Since implementing Introw, SafeBreach has drastically reduced the operational burden on their channel team. Partners now enjoy a frictionless experience, from onboarding to deal registration. Introw has been a game-changer, making it easy for partners to log in and access resources.

SafeBreach’s deal registration process has also improved significantly. Partners can register deals directly through the portal or via a public deal registration form, with all submissions automatically linked to their accounts in Salesforce. The two-way integration ensures that both SafeBreach and their partners have real-time visibility into deal statuses.

Why Introw Stands Out

The consistent feedback from SafeBreach’s team is "ease":

• Easy to deploy: Introw was up and running in hours, not days.
• Easy to manage: Intuitive deal form builder that integrates with Salesforce and flexible content management.
• Easy for partners: Eliminating friction in deal registration and resource access with off-portal collaboration.

Unlike more complex PRM solutions that require extensive customization and training, Introw provides out-of-the-box functionality that delivers immediate value.

“The Introw team has been incredibly supportive. They’ve taken feedback seriously and even implemented changes we suggested. It’s been a great experience.”

Final Thoughts

SafeBreach’s experience with Introw PRM highlights the importance of choosing a platform that prioritizes usability and efficiency. By making partner management simple, SafeBreach can now focus on building stronger partner relationships and driving mutual success.

If your team is looking for a PRM solution that’s easy to use, easy to manage, and easy to integrate, look no further than Introw PRM.

Looking to integrate account mapping data into your PRM?
Introw leverages Crossbeam's overlap data to identify opportunities and share them with your partners instantly.

What is Crossbeam?

Crossbeam is a Partner Ecosystem Platform (PEP) that empowers SaaS companies to replace cumbersome spreadsheets with a streamlined system to identify overlapping customers and prospects in their partner networks. This approach is commonly known as "account mapping."

In simple: You connect your CRM, your partner connects their CRM. Crossbeam identifies overlapping data. Example: Your company has Acme Corp as a prospect, your integration partner has Acme Corp as a customer. Crossbeam will uncover this for you allowing you to ask for an introduction or intell about Acme Corp.

In 2024, Reveal and Crossbeam merged, creating a network that now connects over 30,000 companies, including Stripe, Intercom, HubSpot, and many others.

What is Introw?

Introw is an innovative Partner Relationship Management (PRM) platform designed to make managing partnerships easy, efficient, and impactful. It allows businesses to create and manage a partner portal in just minutes, with features like:

• Automated Deal and Lead Registration: Streamline workflows for registering and tracking deals all integrated with your CRM.
• Tiering and Commission Management: Automate partner tiers and commission payouts to encourage better engagement.
• Partner Enablement: Keep partners up to date and top of mind by giving them access to the right sales material and sending them announcements on autopilot.
• CRM Integration: Introw integrates seamlessly with platforms like Salesforce and HubSpot, keeping your CRM as the single source of truth.
• Real-Time Alerts and Nudges: Introw enables instant partner engagement via email and Slack, ensuring partners stay informed and motivated.

Unlike traditional PRMs, Introw starts from CRM data, and is set-up in literally minutes instead of months.

Why and How Does Introw Integrate with Crossbeam?

The integration between Introw and Crossbeam brings the best of both platforms together to enhance partnership collaboration and revenue potential. Here’s how it works:

1. Seamless Connection: With just one click, Introw connects to Crossbeam, automatically matching your partners from both platforms.
2. Streamlined Opportunity Sharing: Use Crossbeam's overlap data to identify opportunities and share them with your partners instantly through Introw.
3. Automated Deal Attribution: Deals sourced through Crossbeam's overlap data are automatically attributed to the appropriate partner in your CRM.
4. Real-Time Partner Engagement: Introw uses Slack and email to send timely updates on deal status or CRM changes, ensuring partners are always in the loop and engaged.

By combining Introw’s advanced partner management tools with Crossbeam’s powerful data-sharing capabilities, this integration creates a highly efficient system for driving partnership revenue and fostering collaboration.

Learn more and get started with the integration by creating an here.

Alternatively, schedule a 1:1 call to learn more through a personalized demo.

This milestone reinforces our mission: leveraging CRM-data as the single source of truth for partner collaboration.

Introw is helping over 1000 HubSpot users to launch a partner portal in minutes, all integrated with their CRM. This has resulted in an increased partner revenue & engagement for HubSpot customers (see Sandsiv case study).

Benefits of the HubSpot Integration

Certified integrations reflect a strong investment in product quality and customer experience, ensuring users can unlock greater value from their HubSpot workflows. Partners can collaborate in real-time on deals and get real-time updates, while resellers can even manage their own deals without needing a HubSpot account.

🪄By connecting HubSpot to Introw, all partner data sitting in HubSpot will come to life in no-time:

• You'll be aligned with your partners by collaborating on deals in your partner portal. Comments are being pushed as notes in your HubSpot.
• You'l be able to sync partners from HubSpot directly to Introw
• You'll be able to push form submissions (become a partner, support request, lead form & deal form) directly to HubSpot.
• Add other dynamic CRM-views based on HubSpot objects to your shared space (contacts, companies, leads or tickets)

Next to this, Introw integrates with contacts, product, quotes and more in order to keep HubSpot as the single source of truth for data management.

Introw Copilot in HubSpot

The HubSpot Copilot enables the partnership, sales, and marketing teams to seamlessly collaborate with their B2B partners directly within their CRM. Watch this short video to see how the Copilot workflow operates.

Laurens Lavaert, CTO at Introw, adds, “HubSpot has been an exceptional partner. Achieving certification on their marketplace reinforces our dedication to helping businesses streamline partner collaboration. With Introw, nearly 1000 HubSpot users are already simplifying their partner collaboration, and we’re excited to help thousands more maximize their success.”

HubSpot’s App Partner Program continues to grow its ecosystem of top-tier integrations, offering users powerful tools to expand their reach and streamline their operations.

Connect HubSpot to Introw now

1. Create an account via: https://rooms.introw.io/signup
2. Connect your CRM
3. See the magic in action 🪄

About Introw

Introw is a partner relationship platform (PRM) that lets you launch a personalized partner portal in minutes—fully integrated with HubSpot (& Salesforce). Whether you work with resellers, referral partners, distributors, or implementation partners, Introw streamlines collaboration and boosts engagement without the hassle of traditional portals.