From 10 to 200+ Installer Partners in a Year: How Quatt built an Agentic Partner Program with Introw
Quatt is on a mission to make sustainable heating accessible to every home. Their heat pumps are installed by a growing network of certified installers, the backbone of their go-to-market motion. To scale that network, Quatt needed more than a spreadsheet. They needed a partner program that could grow with them.
That's why Quatt partnered with Introw: to build a structured, scalable installer partner program, from onboarding to commission management, and go from a handful of relationships to a thriving ecosystem of over 200 active partners in just over a year.
The challenge: Managing installers without the right infrastructure
When Quatt first came to Introw, they had around 10 installer partners and no streamlined system to manage them. As demand for their heat pumps grew, so did the complexity of running a partner program manually.
- No centralized partner overview: Partner information, deal status, and commissions were tracked across disconnected tools, making it hard to get a clear picture of performance.
- Onboarding lacked consistency: Bringing new installers up to speed relied on ad-hoc communication rather than a repeatable, scalable process.
- Deal attribution was a guessing game. Linking the right installer to the right opportunity meant constant back-and-forth, manual tracking, and too much room for error.
- Commission tracking was a pain point: Without automation, calculating and managing installer commissions was time-consuming and error-prone.
Why Introw: An agentic PRM build for scale
Quatt chose Introw to bring structure, visibility, and automation to their installer partnerships, without adding headcount.
- Centralized partner management: All installer partners, their deals, and their commission data live in one place. The Quatt team always knows who's active, what's in progress, and what's been closed.
- Scalable onboarding: As Quatt's installer network grew, Introw gave them the tools to bring 200+ new partners on board consistently and quickly, with the right information, documents, and context from day one.

- Deal & lead registration: Installers can easily register leads and deals through a custom form, giving Quatt a clean, structured flow from opportunity to attribution, without relying on email threads. Beyond the 200+ active partners on Introw, another 200+ submit leads outside of the portal, without needing a login.

- Commission automation: Introw made it possible to track and manage installer commissions accurately and efficiently, removing manual errors and a major administrative burden from the team.
Going AI-native: How Introw's MCP integration takes it further
Quatt manages a network of installers through Introw. Instead of their team manually looking up partner info, checking orders, and updating deals across multiple tools, they built an AI assistant that does it for them, with Introw as the central source of truth.
What that looks like day to day: every time an order comes in, the AI automatically pulls the right partner details, checks pricing, reads the order form, and picks up any special requests. No copy-pasting between systems, no switching tabs. It just runs.
The key insight: Quatt doesn't just log into Introw, their AI talks to it directly. That's the shift from using a tool to making it part of your infrastructure. And that's what going AI-native actually looks like.
The results: From 10 partners to a 200+ strong installer network
✅ 20x growth in active installer partners in just over a year
✅ 200+ additional partners submitting leads off-portal, no login needed
✅ 1,400+ form submissions in the first year driving a structured, attributable pipeline
✅ Structured commission tracking replacing manual, error-prone processes
✅ Consistent onboarding that scales without additional overhead
✅ Clear deal attribution linking every installation opportunity to the right partner
Fazit
By partnering with Introw, Quatt transformed what was once an informal network of 10 installers into a structured, high-performing partner program of over 200 active partners. Beyond that, another 200+ partners submitted leads off-portal and they generated 1,400+ form submissions, all within the first year. With centralized management, automated commission tracking, and a scalable onboarding process, Quatt now has the infrastructure to keep growing their installer ecosystem, and their mission of sustainable heating, at scale.
Introw is really a big innovator. Having one partner platform that can push everything into HubSpot and mirror it in real time.



