.svg)
.svg){kind=icon}
.svg){kind=icon}
Marketing Development Funds (MDF) Management
MDF shouldn't live in spreadsheets and email threads
Most teams manage marketing development funds through scattered spreadsheets, long email chains, and manual budget tracking. Partners don't know how much budget they have. Your team can't tell which campaigns actually generated revenue. And 60% of MDF goes unused, because the process is too slow and too opaque.
Introw brings one partner portal to manage MDF and prove ROI, connected to your CRM
Partners can request, collaborate, and prove ROI without leaving the tools they already use.
How MDF works in Introw
Create a fund and assign it to partners
Set up your MDF fund in minutes. Choose a fixed amount, set a total budget cap, and split funds per partner segment or tier. Once created, assign the fund directly to the partners who should have access.
Let partners request approval for campaigns
Partners submit approval requests directly through the portal. Every request is mapped to your CRM automatically, the partner is attached, and default statuses keep every submission in the same consistent workflow. No manual data entry on your side.
Review, approve, or decline with control
When a request comes in, your team can review it, add notes, and approve or decline, with full context. Set default statuses (e.g., always starts as "Submitted") so every request flows through a consistent process your ops and finance teams can audit.
Give partners full budget visibility
Partners see their total MDF budget, how much they’ve consumed, and what’s still available, right inside the portal. No more emailing your team to check balances or wondering if funds are still there.
Collaborate on campaigns with partners
MDF is a collaborative space. Partners and internal teams can share notes, add context, and move campaigns forward together, all tracked in the CRM. No more searching through email threads to find the latest campaign plan.
Attach revenue to prove ROI
Partners can link approved campaigns to actual deals and leads, so you can measure exactly how much revenue each campaign generated. See an MDF request of €8K that returned €130K in pipeline? That's an ROI of 16x, and it's all visible in the portal.
Scale your MDF program
without scaling your team
Full audit trail
Closed-loop attribution
Partner self-service
Scalable process
Built for every role on your
partner revenue team
Für Partnermanager
For Revenue Ops
For Partner Marketing
What is MDF?
Marketing Development Funds (MDF) are budgets that vendors allocate to channel partners to support co-marketing, events, campaigns, and other demand generation activities. MDF programs help partners promote your product — while you maintain visibility into how funds are spent and what results they deliver.
How do partners create and request approval for MDF in Introw?
Partners create a campaign request directly inside the portal and submit it for approval. Every field is mapped to your CRM automatically, the partner is attached, and default statuses keep each request in a consistent workflow. Your team reviews and approves from the CRM or Introw dashboard.
Can partners see their available budget?
Yes. Partners get a real-time overview of their total MDF budget, including what's available, what's been consumed, and what's pending approval, directly in their portal experience.
How does revenue attribution work?
Revenue attribution happens automatically through your CRM. When a deal is linked to an approved MDF campaign, the connection is synced directly to Salesforce or HubSpot. No manual forms or data entry needed, giving you a closed-loop view of exactly how much revenue each campaign generated.
Can I control which campaigns partners can attach revenue to?
Yes. The overview only shows the partner’s own approved MDF campaigns, so revenue is always attributed to the right activity. Partners can’t see other partners’ campaigns or unapproved requests.
Does MDF data sync with my CRM?
Yes. Every approved campaign, linked deal, and revenue figure syncs in real time to your CRM objects in Salesforce or HubSpot. That means you get a full ROI picture per campaign, tied directly to actual deals, without leaving your existing tools.
How is this different from managing MDF in spreadsheets?
Spreadsheets have no approval workflows, no partner self-service, no audit trail, and no way to connect spend to revenue. Introw gives you all of that, plus real-time CRM sync and a portal experience that partners actually use.
