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Partner campaigns, powered by AI
Partners are always
the last to hear
You ship a new feature. Your AEs know on day one. Customers read about it on LinkedIn. Your partners find out three weeks later when a prospect asks a question they can’t answer. That’s how partners stop selling for you.
Keeping partners informed is a full-time job on its own. Write the announcement, segment the audience, post in the portal, email the right contacts, then copy-paste the same message into every partner Slack channel one by one so nobody gets missed. Most teams either skip it or send the same generic blast to everyone.
Introw turns partner communications into a growth engine
AI drafts your announcements from LinkedIn, blog content, or product updates. Every message is segmented, tracked, and delivered everywhere partners already work.
Ihre Schmerzen
Wie Introw sie löst
How partner campaigns work in Introw
Create a fund and assign it to partners
Set up your MDF fund in minutes. Choose a fixed amount, set a total budget cap, and split funds per partner segment or tier. Once created, assign the fund directly to the partners who should have access.
Let partners request approval for campaigns
Partners submit approval requests directly through the portal. Every request is mapped to your CRM automatically, the partner is attached, and default statuses keep every submission in the same consistent workflow. No manual data entry on your side.
Review, approve, or decline with control
When a request comes in, your team can review it, add notes, and approve or decline, with full context. Set default statuses (e.g. always starts as "Submitted") so every request flows through a consistent process your ops and finance teams can audit.
Collaborate on campaigns with partners
MDF is a collaborative space. Partners and internal teams can share notes, add context, and move campaigns forward together, all tracked in the CRM. No more searching through email threads to find the latest campaign plan.
Attach revenue to prove ROI
Partners can link approved campaigns to actual deals and leads, so you can measure exactly how much revenue each campaign generated. See an MDF request of €8K that returned €130K in pipeline? That's an ROI of 16x, and it's all visible in the portal.
Why partner comms need to be more than email blasts
Partners who are informed sell more
Relevant messages get read, generic blasts get ignored
Announcements that drive pipeline, not just awareness
One person can run a professional partner comms program
Built for every role on your
partner revenue team
For Partner Marketing
Für Partnermanager
For RevOps
Für CROs
„Introw hat unser altes PRM durch eine viel einfachere und effektivere Lösung ersetzt. Das spart uns Zeit und sorgt dafür, dass alle auf dem gleichen Stand sind.“
„Seit der Einführung unseres Partnerportals auf Introw ist das Engagement unserer Partner um über 30 % gestiegen.“
„Endlich ein Tool, das die Zusammenarbeit mit Partnern skalierbar macht.“
How does the AI generate partner announcements?
You point Introw at a LinkedIn post, a blog article, or a product update, and the AI generates a partner-ready announcement draft. Introw also monitors your LinkedIn automatically and surfaces weekly draft announcements from your latest partner-relevant posts, delivered to your inbox for review. You approve, edit if needed, and publish.
Can I send different messages to different partner segments?
Yes. Each announcement has its own audience, built from CRM filters and Introw properties. You can segment by tier, region, industry, activity level, contact persona, or any combination. Create separate announcements for separate segments and each one goes only to the right partners.
What does “one click, every channel” mean exactly?
When you publish an announcement, Introw simultaneously posts it to the partner portal, sends it as an email to the right contacts, and posts it into every relevant partner Slack channel. No copy-pasting the same message across channels manually. One action, everywhere at once.
How do dynamic conversion links work?
When you add a conversion link to an announcement, Introw generates a unique version of that link for each partner. Every click, signup, or demo booking through that link is automatically attributed to the right partner record in your CRM. You get real-time visibility into which partners are driving action and which are not engaging.
Can I attach assets to an announcement?
Yes. You can attach any asset from the Introw Asset Library directly to an announcement, pitch decks, one-pagers, battle cards, case studies. Partners see the asset alongside the message and can access it immediately. Asset views are tracked per partner and synced to your CRM.
How is this different from just sending a newsletter to partners?
A newsletter goes to everyone, is written manually, lives in email only, and has no CRM attribution. Introw generates the content, segments the audience from live CRM data, delivers it across three channels at once, attaches relevant assets, and tracks every click and conversion back to the right partner record. It’s the difference between sending a message and running a campaign.
