Automated updates

Partner Engagement Platform

Introw is a CRM-first partner engagement platform that puts partner engagement on autopilot in email and Slack. Keep every software partner in the loop on deals, campaigns, and content — without leaving your CRM.

Real-time updates

Campaign announcements

Trackable engagement

Automatic Deal Updates

Make deal collaboration the starting point of your partner engagement process. Introw’s partner engagement platform automatically shares key deal updates with your partners so the steps to engage a software partner happen in real time — not in long email chains.

Notify partners of deal stage changes

Send win/loss notifications

Keep internal + partner teams aligned,  no login required

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Campaigns & Announcements

Use Introw as your always-on partner engagement software to keep partners informed about product updates, spiffs, launches, and deadlines. Run structured campaigns that reach partners where they already work and keep your partner engagement process consistent across your ecosystem.

Send branded email announcements

Use templates by partner type or tier

Create announcement pop-ups in your partner portal

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Partner Engagement Tracking

See which partners are actually engaged and driving revenue. Introw combines email, Slack, portal, and content usage into one view, so your partner engagement tools all feed a single, CRM-connected platform.

Portal visits

Content downloads & usage

Notification opens and clicks

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Built for Every Role on Your Partner Revenue Team

For Channel Managers

Know which partners are paying attention - and which ones need a nudge.

For Revenue Ops

Real-time engagement metrics flow into your CRM for better forecasting and attribution.

For CROs

Optimize partner communication strategies based on actual behavior - not assumptions.

For Product Marketing

Keep partners aligned with the latest product updates and positioning.

Update once, deploy everywhere - no version drift.

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FAQs

Still curious about Introw’s partner engagement platform? Here are some quick answers to help clear things up.

Do my partners need to log in to a portal?

Not necessarily. With Introw, most actions — updates, deal status changes, onboarding tasks, and announcements — can be delivered via email or Slack. Your partner engagement software meets partners where they already work, while the portal is available for deeper collaboration when needed.

Can I launch multiple portals?

Yes. Introw supports multiple partner experiences and views per partner type, geography, or tier. You can run different partner engagement processes for resellers, referral partners, MSPs, and integration partners — all from one platform, fully white-labeled.

How is content usage tracked?

Each asset is tracked at the partner-contact level. You can see who viewed, downloaded, or ignored a piece of content — and connect that behavior to registered deals and revenue. This turns your content into measurable partner engagement tools, not just a static library.

What is a partner engagement platform?

A partner engagement platform is software that centralizes how you communicate with partners, share content, update them on deals, and track their activity. Instead of juggling email, spreadsheets, and a generic portal, Introw gives you one CRM-connected hub to manage the full partner engagement process.

How does Introw support the steps to engage a software partner?

Introw structures the key steps to engage a software partner: invite them into your program, share onboarding and enablement content, keep them updated on deals automatically, run targeted campaigns, and track which activities lead to revenue. All of this is powered by your CRM, so nothing falls through the cracks.