Partner Engagement Software

Introw is a PRM platform that keeps partners active without chasing them. Deal updates, campaigns, and content reach them in email, Slack, or their CRM, and every interaction syncs back to yours, so you always know who's engaged.

Dashboard of deal updates showing notifications sent, opened, and a popup about Acme HubSpot updating a deal with Microsoft.
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The problem

Most partners never log into your portal, so your updates go unseen and you can't tell who's still engaged.

The solution

In Introw, you reach partners and track every interaction directly from HubSpot or Salesforce in real time, so you always know which partners are engaged and which are going quiet.

Reach partners where they already work

No portal login needed

Partners receive deal updates, campaigns, and content in email, Slack, or Teams, no login required.

Updates on autopilot

Partners hear the moment a deal moves or a campaign drops, with no manual sends.

Tracked in your CRM

Every open, click, and action syncs back to Salesforce or HubSpot, so engagement is finally measurable.

Software screen showing deal updates notification between Acme HubSpot and Microsoft with email response option.
Key Features

Core engagement capabilities,
all in one solution

Screenshot of a deal update notification from Acme HubSpot in a chat labeled #acme-amazon.

Automatic deal updates

Nothing's worse for a partner than sending a lead and hearing crickets. Introw keeps them in the loop, automatically.

Email campaign stats showing 24 sent, 13 opened (59%), and 0 clicked (0%) for a channel partner guide.

Campaigns & Announcements

Built-in messaging tools keep your partners in the loop on new features, spiffs, and deadlines.

Graph showing 1.2K notifications sent and 734 opened with timeline from January to June 2025.

Partner Engagement Tracking

You can see which partners are active, engaged, and delivering value. Track everything without nagging for updates.

Engagement platform
that runs itself

No portal required

Deal updates, campaign announcements, and content land in email and Slack, wherever partners already work.

AI-drafted campaigns

Turn your own LinkedIn posts into ready-to-send campaigns, drafted by AI and targeted to the right partner type or tier automatically.

Track your engagement

See exactly who opened, clicked, or ignored, across email, Slack, portal, and content, all in one CRM-connected view.

Automated updates

Let a partner's AI agent check deal status or campaign history directly with yours, no email chain needed.

For who

Built for every role on your partner revenue team

Let us show you how we roll

Smiling channel partner manager with curly salt-and-pepper hair and beard wearing a blue turtleneck sweater looking to the side.

Channel Partner Manager

Pipeline visibility

Deal registration

Partner updates

Tiering

Conflict resolution

Smiling CRO partner with short black hair wearing a green shirt over a white top on a gradient background.

CRO

Revenue generation and attribution

Forecasting

Pipeline quality

Channel leverage

Accountability

Smiling RevOps partner with shoulder-length auburn hair wearing a navy blue sweater, looking upwards.

RevOps

CRM data health

Automation

Governance

Reporting consistency

Routing logic

Smiling partner marketing manager with curly hair, clear glasses, green cap, and black shirt on light beige background.

Partner Marketing Manager

Campaigns

Co-marketing assets

Engagement tracking

Lead and revenue generation

FAQ's

Still curious? Here are some quick answers to help clear things up

What is partner engagement software?

Partner engagement software keeps your channel partners active and informed – automating the communication, updates, and campaigns that reach them, and tracking which partners are engaged versus going quiet. It's the layer that turns a partner program from a portal partners ignore into an active, measurable relationship.

How is partner engagement software different from PRM?

A PRM (partner relationship management) platform is the system of record for your partner program: onboarding, deal registration, tiers, and reporting. Partner engagement software is the layer focused on keeping partners active in that program: reaching them where they work, driving adoption, and measuring who's actually engaged, rather than assuming partners will log into a portal.

What are the benefits of partner engagement software?

The main benefit is that partners stay active without you chasing them: updates, campaigns, and content reach them automatically where they already work, so your messages actually get seen. You also get visibility you never had, because every open, click, and action is tracked, so you can tell which partners are engaged and which are going quiet before they churn.

Are you already an active Introw partner?

Book a demo with one of our partner program experts, or explore Introw on your own time.