Case studies

We're thrilled to welcome Factorial as an Introw customer!

Factorial is one of the fastest-growing tech companies in the world, helping SMBs simplify people and business management, so they can focus on what really matters. Their global partner network plays a key role in expanding their reach and delivering top-notch business solutions across industries. Over 50 partnership managers worldwide will leverage the power of Introw.

The Challenge: Managing a hyper-scaling Partner Network

With the rapid growth of Factorial’s partner ecosystem, including resellers, referral partners, and system integrators, they faced challenges in maintaining seamless communication, tracking deal progress, and ensuring an efficient and consistent engagement with all partners. Traditional methods were becoming inefficient and unscalable, limiting their ability to maximize the potential business outcome of these partnerships.

The Solution: Partner collaboration on autopilot powered by Introw

Introw offered a comprehensive PRM tailored to Factorial’s needs:

• Rapid Deployment: We were able to launch a customized partner portal in minutes, eliminating the lengthy setup times associated with traditional PRM systems.

• Seamless CRM Integration: Introw's native integration with our HubSpot, ensures that all partner interactions and deal registrations are synchronized, maintaining a single source of truth. Clara Arnaud, Partner Revenue Operations at Factorial adds: “Great user experience, amazing support and flawless HubSpot integration”,

• Automated Deal and Lead Management: Partners can easily register deals and leads through the portal, with automated tracking and attribution, streamlining the sales process.

• Enhanced Partner Engagement: Features like automated updates, announcements, and content sharing keep our partners informed and engaged without the need for constant manual communication & updates (data below is dummy data). “Introw takes our partner experience to the next level. Putting partner engagement on autopilot, says Sergi Mollins, Head of Partnerships at Factorial.

The Impact: Strengthened Partnerships and Increased Efficiency

Since implementing Introw, we've observed:

• Improved Partner Satisfaction: Partners appreciate the ease of accessing resources, having live and clear data visibility, registering deals, and receiving timely updates, leading to stronger relationships.
• Increased Operational Efficiency: Our internal teams spend less time on admin tasks, allowing them to focus on strategic initiatives and partner development.
• Enhanced Revenue Tracking: With real-time insights into partner-driven deals, we can better forecast and strategize for growth.

Join the Factorial partner program

Joining Factorial's Partner Program means teaming up with one of the fastest-growing tech companies in the world, trusted by thousands of SMBs across 65+ countries. As a partner, you’ll gain access to exclusive resources, co-marketing opportunities, and a powerful suite of Products designed to help clients digitize and optimize their business and people operations. Whether you're a consultant, agency, or tech provider, partnering with Factorial enables you to deliver more value, grow your revenue, and make a real impact in the future of work. Read more.

Conclusion

Implementing Introw has been a transformative step in optimizing Factorial’s partner management processes. By providing a centralized, efficient, and user-friendly platform, we've enhanced collaboration with our partners, leading to mutual growth and success.

SafeBreach, the leader in enterprise security validation, aimed to simplify the complexity of managing their partner program. Their previous platform created a heavy operational burden, making it difficult for both internal teams and partners to collaborate effectively. By switching to Introw PRM, SafeBreach found a solution that was easy to implement, easy to manage, and easy for partners to use.

A Simple Solution to Complex Challenges

Before adopting Introw, SafeBreach faced several recurring issues:

1. Managing partner access was time-consuming.‍
2. Deal registration caused friction for partners, and setting up deal forms was not user-friendly.‍
3. Content updates were cumbersome, often needing IT support to make changes.

The SafeBreach team knew they needed a simpler, more intuitive platform that could eliminate these roadblocks without sacrificing functionality.

Why SafeBreach Chose Introw PRM

What stood out most about Introw was its focus on ease of use. Unlike other PRM tools that require extensive training, Introw’s platform is intuitive and ready to use from day one. Deployment was completed in just hours, and the integration with Salesforce was seamless.

Here’s what made the biggest impact:

1. Easy Access to Partner Portal
   • Introw syncs all partner related contacts automatically from Salesforce.
   • This approach saved SafeBreach’s channel team significant time and effort managing partner accounts.
2. Bi-Directional Salesforce Sync
   • Salesforce remained the single source of truth, with deal registrations and updates automatically syncing between systems.
   • Partners could register deals directly through a public form or via the portal, linking their submissions to CRM records without manual intervention.
3. Flexible Content Management
   • SafeBreach’s team could update partner resources without IT assistance, ensuring sales materials were always current.
   • Introw allowed for global content syncs while also enabling custom content for specific partners, enhancing the personalized experience.

“Introw has been a breath of fresh air. It doesn’t require hours of training videos or extensive onboarding. The platform is well-designed, intuitive, and ready to use right away.” Joe Wilckinson - Channel Director

The Results: Simplified Partner Management

Since implementing Introw, SafeBreach has drastically reduced the operational burden on their channel team. Partners now enjoy a frictionless experience, from onboarding to deal registration. Introw has been a game-changer, making it easy for partners to log in and access resources.

SafeBreach’s deal registration process has also improved significantly. Partners can register deals directly through the portal or via a public deal registration form, with all submissions automatically linked to their accounts in Salesforce. The two-way integration ensures that both SafeBreach and their partners have real-time visibility into deal statuses.

Why Introw Stands Out

The consistent feedback from SafeBreach’s team is "ease":

• Easy to deploy: Introw was up and running in hours, not days.
• Easy to manage: Intuitive deal form builder that integrates with Salesforce and flexible content management.
• Easy for partners: Eliminating friction in deal registration and resource access with off-portal collaboration.

Unlike more complex PRM solutions that require extensive customization and training, Introw provides out-of-the-box functionality that delivers immediate value.

“The Introw team has been incredibly supportive. They’ve taken feedback seriously and even implemented changes we suggested. It’s been a great experience.”

Final Thoughts

SafeBreach’s experience with Introw PRM highlights the importance of choosing a platform that prioritizes usability and efficiency. By making partner management simple, SafeBreach can now focus on building stronger partner relationships and driving mutual success.

If your team is looking for a PRM solution that’s easy to use, easy to manage, and easy to integrate, look no further than Introw PRM.

About SANDSIV

SANDSIV, an AI-driven leader in Customer Experience Management (CXM), faced challenges with partner communication and collaboration. Referral partners were frustrated by the lack of updates on their leads, while reselling partners struggled with pipeline alignment and deal collaboration. By implementing Introw’s personalized partner portal integrated with their CRM (HubSpot), SANDSIV achieved a 30% increase in partner adoption and improved collaboration within weeks.

What were their challenges?

To keep referral partners informed about the status of leads, SANDSIV relied on manual updates & outdated spreadsheets, causing significant time loss. For solution partners and resellers, there was a lack of alignment on the sales pipeline and no opportunities for collaboration on deals.

In general, partners did not have a central place to collaborate on deals, pipeline & strategy.

How did Introw help overcome these challenges?

SANDSIV evaluated numerous PRM solutions and chose Introw for its emphasis on partner experience. Within a single day, SANDSIV set up a personalized partner portal. This provided their partners with instant access to the deals they had influenced or sourced.

Introw's partner portal transformed the experience for referral partners, providing real-time updates on deal statuses. This inspired partners to send more leads, knowing they were always in the loop. For solution partners, Introw brought pipeline alignment and the ability to collaborate on deals. With Introw’s 1-click HubSpot integration, Sandsiv is able to keep HubSpot as their single source of truth, while improving the partner collaboration.

How to become a SANDSIV partner?

SANDSIV is an innovation leader in Customer Experience Management (CXM) enterprise solutions. With its cutting-edge end-to-end CXM software solution, SANDSIV empowers businesses worldwide to deliver differentiated customer experiences and foster long-lasting customer loyalty. The company’s commitment to excellence and innovation has enabled it to expand its partner program and establish a world presence that is constantly growing.

Go to https://sandsiv.com/partner-program/flex-partnership/ or send an e-mail to partner@sandsiv.com to join their partner program.

About Introw

Introw enables companies to launch a personalized partner portal in minutes, fully integrated with your CRM. This ensures alignment on pipeline, content, and strategy. Key features include deal collaboration, deal and lead registration workflows, asset sharing, mutual action plan creation, automatic deal updates, and more.