We’ve seen that there are 3 potential ways to manage your partners within HubSpot: custom properties, company association & custom object association. Before implementing a partner portal like Introw we advise to map your partners in your HubSpot.
In this blogpost we’re going to focus on revenue attribution so we’re looking at the object “Deal” in HubSpot. If you also want to attribute contacts, leads, companies,… to partners, you can use the same approach.
Custom properties
How does it work?
Create a custom deal property
Step 1: Go to settings —> data management —> properties
Step 2: Create property:
Object type: Deal
Group: Deal information
Label: This is up to you to decide, we've gone for "Partner". Click "Next"
Field type: If you’re sometimes working with multiple partners on a deal, we advise going for “Multiple checkboxes.” If there is always a maximum of one partner per deal, go for “Dropdown select.”
Add your custom property to your view or your teams view (this will allow you to easily select the right partners from the left side panel)
Attribute the right partner(s) to the right deals
What are the pros?
✅ Easy and fast set-up
✅ Possible with all HubSpot plans
✅ Easy to create revenue reports
What are the cons?
❌ Every sales person should have this custom property in their view
❌ Not possible to navigate directly to the partner company
Company association (with association label)
How does it work?
Create a custom association label between deal and company
Step 1: Go to settings —> data management —> objects —> deals —> associations
Step 2: Create association label:
Objects you’re associating: Deals-to-companies
How many labels do you need? A single label
Create one called: partner sourced (for deals that partners have sourced)
💡 Optional: You can create another label called: partner influenced (for deals that partners have influenced)
Associate the partner company to a deal and select the label “partner sourced” (or partner influenced)
You can do this by associating an (additional) company to the deal; add company
What are the pros?
✅ Easy and fast set-up
✅ Scalable
What are the cons?
❌ Not possible with all HubSpot plans
❌ Not easy to report on in HubSpot
Custom object association
How does it work?
Create a custom object
Step 1: Go to settings —> data management —> objects —> custom objects
Step 2: Create custom object:
Object name - singular: “Partner”
Object name - plural: “Partner”
Primary display property: “Partner Name”
Property type: Single-line text
Associate the right company object to the partner object in order to have all the right data connected
Associate the partner object to a deal
💡 Optional: Create association labels on this custom object to differentiate between for example partner influenced and partner sourced
What are the pros?
✅ Good for organisations with larger amounts of partners
✅ Scalable
What are the cons?
❌ Not possible with all HubSpot plans
❌ Not so easy
Conclusion
To wrap up, there are 3 ways to manage your partners in HubSpot: via custom properties, via company association and via a custom object.
Introw supports all methods :).
What is Introw?
Working with resellers, referral partners, distributors,...? Keep on reading! Introw is a partner relationship management (PRM) platform allowing you to collaborate with your B2B partners in shared spaces integrated with HubSpot.
One space to be aligned on pipeline, enable partners with content and track engagement.
Partnership data lives in the CRM, so we’re leveraging that to the fullest with our native and 1-click HubSpot and Salesforce integration.
With that, we’re not only elevating your B2B partnership experience, we’re elevating the experience of your entire partnership team.
A SPIFF program is a short-term incentive that encourages a specific action. It might reward partners for closing deals, selling a new product, entering a new market, or moving opportunities through the pipeline faster.
The best SPIFF programs are simple. One goal. One reward. One clear trigger.
In this guide, you’ll learn what a SPIFF program is, why it works, how to design one, and seven SPIFF program examples you can adapt for your own partner program. You’ll also see how teams use Introw to automate tracking, payouts, approvals, and reporting without spreadsheets.
A well-designed SPIFF program can turn a slow quarter, product launch, or stalled partner pipeline into a surge of sales activity. Used well, SPIFFs can change behavior fast. Used poorly, they can create expensive distractions. If you’ve heard the term before but never really knew what it meant, you’re not alone.
What is a SPIFF program?
A SPIFF program is a short-term sales incentive used to reward a specific action. SPIFF stands for sales performance incentive fund, though you may also see it written as “spiff” or “spiv.”
The SPIFF program's meaning is simple: you offer an extra reward when someone does the thing you want more of.
That could mean a direct cash bonus for closing deals above a set value, selling a new product, registering qualified leads, or reaching specific sales targets during a promotion period.
Unlike standard sales commissions, a sales SPIFF is temporary and focused. Commission usually runs in the background as part of your long-term compensation plans. A SPIFF is used when you want immediate motivation around one goal.
A well-structured SPIFF program usually has five traits:
Short-term: It runs for a month, a quarter, or a campaign window.
Targeted: It focuses on one product, region, deal size, or behavior.
Simple: The program rules are easy to understand.
Stackable: It can run alongside regular commission.
Trackable: Every qualifying sale is tied to clear eligibility criteria.
SPIFFs can motivate sales teams, individual salesperson performance, and external channel partners. This guide focuses on partner SPIFFs because they’re harder to manage. Your channel partners don’t live in your CRM, and they can’t always see what they’ve earned.
That’s why a strong channel partner incentive program needs more than a good reward. It also requires clear tracking, fast communication, and a simple way for partners to see progress.
If your goal is to improve partner sales, a SPIFF can help. But only when the reward, rules, and payout process are easy to trust.
Why companies run SPIFF programs
The best SPIFF programs don’t just offer extra money. They encourage specific sales behaviors when they matter most.
Here’s why they work.
#1 Urgency creates action
Most sales commissions become part of the background. Sales reps and channel partners expect them, so they rarely change behavior on their own.
A short-term incentive creates a reason to act now.
For example, a channel SPIFF program might offer:
$500 for every new logo deal closed this quarter
A bonus for selling a newly launched product
Extra rewards for deals above a specific value
The deadline matters as much as the reward. When partners know the opportunity disappears after a promotion period, they’re more likely to prioritize that deal over competing opportunities.
This is why SPIFFs are often used during product launches, pipeline pushes, and other strategic initiatives where timing matters. Teams running incentives alongside their existing HubSpot integration can track participation and revenue generated without creating separate workflows.
#2 Clarity drives participation
A successful SPIFF program should be easy to explain.
If partners need a spreadsheet and three meetings to understand the reward, participation drops. If the rules fit in one sentence, participation rises.
For example:
“Close a new logo deal above $10,000 this quarter and earn $500.”
That’s clear. Partners know the sales goals, the reward, and the eligibility criteria immediately.
The most effective SPIFF program ideas focus on simplicity. Partners should spend time selling, not interpreting program rules.
#3 Visibility keeps partners engaged
A sales SPIFF only works when people can see it.
Many sales SPIFF programs fail because the incentive is announced once and then forgotten. The reward lives in an email or PDF while partners focus on daily sales activity.
Visibility creates immediate motivation.
For example, when incentives appear directly inside a partner portal, partners can see pending and confirmed SPIFF rewards alongside active deals. Seeing the reward attached to a live opportunity keeps the incentive top of mind.
This is especially important for channel partners who may be managing opportunities across multiple sales channels at the same time.
#4 Low friction means more claims
Even strong cash SPIFFs lose impact when the payout process is complicated.
If partners have to chase approvals, fill out forms, or wait months for reward distribution, participation drops. Friction creates doubt, and doubt reduces engagement.
The best incentive program experiences make claiming rewards almost automatic.
With tools such as deal and lead registration, partner activity can be tracked from the original opportunity through payout. Add automation, notifications, and approval workflows, and salespeople spend less time on admin and more time closing deals.
When earning a reward feels easy, more partners participate. When rewards are visible, simple, and easy to claim, SPIFFs consistently boost sales and increase sales activity.
How to design a SPIFF program that actually changes behavior
A successful SPIFF program starts with a clear goal. The reward matters, but the behavior matters more.
Step 1: Define the behavior you want to change
Start with the outcome, not the incentive.
Ask yourself:
Do you want more deals registered?
Do you want to shorten the sales cycle?
Do you want bigger deals?
Do you want more certified partners?
Do you want to increase sales in a specific market?
Pick one.
The best sales incentive programs focus on a single objective. If you try to change too many sales behaviors at once, partners won’t know what matters most.
Step 2: Set clear, simple rules
Partners should understand the SPIFF in seconds.
Every SPIFF program should answer four questions:
What triggers the bonus?
How much is the reward?
Who is eligible?
When does it expire?
For example:
“Register and close a new logo deal above $10,000 before September 30 and earn a $500 bonus.”
Simple rules lead to more participation. Complex rules lead to salespeople guessing.
Step 3: Make the incentive meaningful
A bigger reward isn’t always a better reward.
The goal is to offer meaningful rewards that justify the extra effort. For many SaaS programs, cash bonuses between $250 and $1,000 are enough to change behavior. Enterprise-focused SPIFF campaigns may require larger payouts.
You can also experiment with:
Cash SPIFFs
Non-cash rewards
Non-cash SPIFFs
Tech gadgets
Prepaid debit cards
The best reward is the one that motivates channel partners to take action.
Step 4: Use CRM-based conditions
Manual tracking breaks quickly.
The most effective SPIFF programs use CRM data as the source of truth.
For example:
Deal stage = Closed Won
Deal value > $10,000
Close date falls within Q3
When all conditions are met, the reward is triggered automatically.
In Introw, SPIFFs are configured using CRM filters, so qualifying deals are identified automatically based on your existing CRM data.
Here's an example of Introw’s commission plan builder showing CRM-based SPIFF conditions and a live preview of qualifying deals:
Good SPIFF program management starts with reliable data.
Step 5: Make the reward visible
Partners shouldn’t have to remember a SPIFF.
They should see it where they already work.
For example, Introw displays expected earnings directly on deal cards and inside the partner experience. Partners can see whether rewards are pending or confirmed without digging through old emails.
Visibility keeps sales teams driven and helps motivate channel partners throughout the entire campaign.
Step 6: Automate the payout process
A reward loses power when the payout process becomes a project.
A simple flow looks like this:
The deal closes.
The SPIFF calculates automatically.
Eligible rewards are added to a statement.
The partner uploads an invoice.
Finance approves the payment.
The reward is marked as paid.
Introw’s AI Agent can also help surface information and reduce admin work, making it easier to manage larger incentive programs without creating extra overhead.
The easier the process, the more likely partners are to participate.
Here's what this all looks like in action:
Step 7: Review and improve
Every SPIFF should teach you something.
After the campaign ends, review:
How many partners earned the reward?
How much sales revenue was generated?
Which partner segments responded best?
Did sales activity increase?
Did you achieve the original sales goals?
Use those insights to improve future iterations.
The best partner programs don’t rely on one successful SPIFF. They run targeted incentives throughout the year as part of a broader incentive strategy.
A few well-designed SPIFFs will usually outperform one giant annual campaign.
The best way to see these principles in action is through real SPIFF program examples.
7 SPIFF program examples you can steal
Not every SPIFF needs to be complicated. Here are seven proven SPIFF program examples you can adapt for your partner program.
1. The activation accelerator
Use this SPIFF when you want new partners to take action quickly instead of waiting months to engage.
Rule: Earn $750 on your first closed-won deal as a new partner.
Trigger: First deal where deal stage = Closed Won.
Bonus: $750 flat fee.
Best for: New partners in their first 90 days.
Why it works: Early sales success builds confidence. Partners who close their first deal quickly are more likely to stay active and become a team motivated by results.
2. The Q3 pipeline push
This is one of the simplest sales SPIFF programs for accelerating pipeline movement before a deadline.
Rule: Earn $500 for every deal above $25,000 closed this quarter.
Why it works: Short-term incentives and cash SPIFFs create urgency. Partners focus on closing deals before the deadline instead of letting opportunities sit in the pipeline.
3. The EMEA expansion bonus
Geographic incentives work well when you’re trying to grow partner activity in a specific market.
Rule: Earn an extra 5% on every DACH deal closed this quarter.
Trigger: Deal country = Germany, Austria, or Switzerland AND deal stage = Closed Won.
Bonus: 5% of deal value.
Best for: Reseller and referral partners expanding into new markets.
Why it works: Supports broader sales strategies without changing existing sales compensation plans. The bonus stacks on top of normal sales commissions.
4. The product launch SPIFF
When product launches need momentum, a targeted SPIFF can help direct attention where you want it.
Rule: Earn $300 for every deal that includes the new product.
Trigger: Deal contains the new product SKU AND deal stage = Closed Won.
Bonus: $300 flat fee.
Best for: New product launches.
Why it works: Partners sell what they’re rewarded to sell. This type of sales incentive helps boost sales of new offerings and improves product adoption.
5. The speed-to-close SPIFF
If deals are moving slowly through the pipeline, this type of SPIFF encourages faster action.
Rule: Earn $400 for any deal closed within 45 days of registration.
Trigger: Deal registration date to close date < 45 days.
Bonus: $400 flat fee.
Best for: Programs with a slow sales cycle.
Why it works: It encourages faster sales activity and helps prevent deals from becoming stale. The goal is to stop partners from letting opportunities delay closing deals.
6. The certification reward
Not every incentive program needs to be tied directly to revenue.
Rule: Earn $200 for completing an advanced certification.
Trigger: Certification completed with a passing score.
Bonus: $200 flat fee.
Best for: Individual salesperson development.
Why it works: Better-trained sales professionals often deliver stronger sales performance. It can also boost morale, improve job satisfaction, and increase long-term sales performance.
7. The stacked deal bonus
This example shows how SPIFFs and recurring commissions can work together.
Rule: Earn your standard commission plus a $1,000 bonus on deals above $100,000.
Why it works: SPIFFs don’t replace long-term compensation plans. They complement them. In Introw, partners can be enrolled in multiple plans at the same time, including recurring commissions, tiered SPIFFs, and one-time bonuses. Both rewards are calculated independently and rolled into the same statement.
Notice the pattern
Every example focuses on one behavior, one reward, and one clear trigger. That’s usually all you need to create a successful sales performance incentive fund that partners actually remember and act on.
So, what are things you should watch out for to make things go smoothly?
Common SPIFF mistakes to avoid
Even a good SPIFF program can fail if the execution is poor. Here are the most common mistakes to avoid.
Making the rules too complicated
If sales reps, channel partners, or an individual salesperson need a guide to understand the reward, participation drops.
Keep the program rules simple. A well structured SPIFF program should be easy to explain in one sentence.
Trying to reward too many behaviors
Some sales SPIFF programs try to influence multiple sales behaviors at once.
For example:
Sell a new product
Increase deal size
Enter a new market
Complete training
Pick one goal per campaign. The most effective SPIFF programs focus on a single outcome.
Offering rewards that don’t motivate action
A $25 reward on a six-month deal won’t motivate salespeople.
The reward should match the effort required. Whether you use cash SPIFFs, non cash rewards, prepaid debit cards, annual bonuses, or instant rewards, the incentive needs to feel worthwhile.
Making rewards hard to track
Partners should never wonder whether they’ve earned a reward.
Poor visibility hurts a program’s effectiveness and can damage team morale. Clear tracking helps motivate channel partners and supports healthy competition.
Ignoring payouts and compliance
Rewarding participants is only half the process.
You also need clear reward distribution, payment records, and tax compliance processes. This becomes even more important when managing channel partners across different regions.
Forgetting to measure results
After every SPIFF campaign, ask:
Did sales targets improve?
Was more sales activity generated?
Did revenue increase?
Did the SPIFF help move old inventory?
Was the behavior change worth the cost?
The answers will help improve future SPIFF campaigns and strengthen your overall sales performance management approach.
Here is how partner teams run SPIFFs with Introw
Designing a SPIFF is only half the job. You also need a reliable way to track earnings, manage payouts, and keep channel partners informed.
Set your date range, define the qualifying conditions, and choose the reward amount. Introw supports flat-fee and percentage-based rewards, and you can preview matching deals before the plan goes live.
2. Assign the plan to partners
Assign the SPIFF to individual partners or entire partner groups.
Partners can participate in multiple plans at the same time, including recurring commissions, certification rewards, and short-term incentive programs.
3. Partners see earnings in real time
Once the plan is active, partners can see expected earnings directly inside Introw.
Pending and confirmed rewards appear alongside deal information, helping partners stay focused on the opportunities that matter most.
4. Generate statements and collect invoices
When it’s time to pay, generate a statement with a few clicks.
Introw bundles eligible SPIFF rewards, sales commissions, and other payouts into a single statement. Partners can then upload invoices through the portal or simply reply to the notification email.
5. Approve payments and track everything
Every action is logged.
Partner managers and finance teams can review invoices, approve payments, and trace every reward back to the original CRM record. This creates a clear audit trail and simplifies reward distribution.
The commission overview ties it all together
The commission overview gives you one place to track SPIFF rewards, upcoming payments, and payout history.
Instead of managing spreadsheets, email chains, and separate systems, partner teams get a single source of truth for commissions, incentives, and partner earnings.
The result is a SPIFF program that’s visible to partners, tied directly to CRM data, and easy for finance teams to manage. Instead of tracking rewards across spreadsheets, email threads, and disconnected systems, everything lives in one workflow from deal registration to payout.
Ready to stop managing SPIFFs in spreadsheets? Request a demo and see how Introw automates partner incentives, commission tracking, invoicing, approvals, and payouts in one place.
The best SPIFF software helps you launch incentive programs, automate commission calculations, track performance in real time, and give sellers visibility into their earnings.
In this guide, we’ll compare 13 SPIFF platforms for sales teams, channel partners, and incentive compensation programs. Some focus on sales commissions and compensation plans. Others specialize in partner incentives, reward distribution, and SPIFF management.
If you’re looking for a platform that combines SPIFFs, commissions, deal registration, partner portals, and CRM-native automation, Introw is one of the strongest options. We’ll break down each tool’s strengths, limitations, pricing, and ideal use cases to help you find the right fit.
What is a SPIFF (and why software matters)
ASPIFF, short for sales performance incentive fund, is a short-term bonus designed to encourage a specific action. It might reward sales reps for closing deals above a certain value, selling a new product, or hitting a quarterly goal.
So, what is a SPIFF in sales?
Think of it as a temporary incentive layered on top of regular compensation. Unlike ongoing commissions, SPIFFs are designed to influence behavior quickly and support specific business objectives.
The challenge isn’t creating SPIFF programs. It’s managing them.
When incentives live in spreadsheets, sellers can’t see their progress, managers spend time checking commission calculations, and finance teams struggle with reward distribution. Over time, trust breaks down.
For a SPIFF to work, people need real-time visibility into their rewards, earnings, and performance. They need to know what actions qualify, how much they’ve earned, and whether they’re on track to hit the goal.
That’s why more companies are replacing manual processes with dedicated SPIFF software. Many companies combine SPIFFs with broader channel partner incentive programs to drive consistent partner engagement and sales growth.
13 Best SPIFF Software Platforms in 2026
Category 1: Partner-facing SPIFF and commission software
These platforms help you run SPIFFs, commissions, and incentive programs for external partners. Unlike traditional incentive compensation software built for internal sales teams, partners can track earnings, view progress, submit invoices, and follow payment status without CRM access.
Best for: SaaS companies, reseller programs, referral programs, and channel teams managing partner incentives.
#1 Introw - Best SPIFF software for partner and channel teams
What it does
Introw is a PRM (and a SPIFF management software platform) with built-in commission management. You can create flat-fee or percentage-based SPIFFs using CRM data, assign them to individual partners or partner segments, and automatically stack multiple SPIFFs with recurring commission plans.
Partners can access a dedicated partner portal with real-time visibility into earnings, progress, and payout status. Every reward is tied directly to CRM data, reducing manual processes and improving transparency.
Why someone might choose it
Most SPIFF software for sales is designed for internal sales reps. Introw is built for external partners.
Partners can see commissions directly on their deals, track potential earnings, submit invoices, and follow payout status without needing CRM access. The platform also handles commission statements, reward distribution, approval workflows, and multi-currency payouts from a single source.
For companies looking for a SPIFF sales incentive platform, Introw combines partner management, commission calculations, incentive management, and an AI-powered partner AI agent in one system.
Key features
CRM-based SPIFF creation using deal filters and conditions
Flat-fee or percentage-based rewards
One-time or recurring incentive compensation
Real-time visibility into partner earnings
Bulk assignment by tier, segment, or partner group
One-click commission statements
Multi-currency support
Invoice submission through the portal or email
Built-in approval workflow
Multiple SPIFFs and commission plan stacking
Full audit trail and commission tracing functionality
Ready to launch partner SPIFF programs in days instead of building manual commission workflows? Request a demo.
Category 2: Internal rep commission and incentive platforms
These platforms help you calculate, track, and pay commissions and SPIFFs for your own sales team. Most support complex incentive compensation plans, quota tracking, performance tracking, and commission calculations with real-time visibility for sales reps and managers.
Best for: Direct sales organizations managing internal compensation plans, quotas, and incentive programs.
#2 Salesforce Incentive Compensation Management (formerly Spiff) - Best for Salesforce teams
What it does
Salesforce Incentive Compensation Management is the former Spiff platform, now part of Salesforce. It helps sales operations teams automate commission calculations, manage incentive compensation plans, and give sales reps real-time visibility into earnings and quota attainment.
Why someone might choose it
Strong Salesforce integration, real-time commission tracking, and support for complex incentive compensation plans. The platform also includes forecasting, plan modeling, and compliance capabilities.
Where it falls short
Built for internal sales teams only. External partners cannot track earnings or participate through a partner portal.
CRM integrations: Salesforce (native)
Pricing: Custom quote
Best for: Salesforce-centric organizations managing complex internal commissions and sales performance incentive funds.
#3 CaptivateIQ - Best for flexible compensation plan design
What it does
CaptivateIQ Incentives is an incentive compensation software platform focused on commission automation, plan modeling, and earnings transparency. It supports everything from simple commissions to highly customized compensation plans.
Why someone might choose it
Flexible plan builder, AI-powered earnings explanations, predictive commission estimator capabilities, and strong what-if modeling. It also supports partner commissions alongside internal compensation plans.
Where it falls short
Designed primarily for internal sales reps rather than partner-facing SPIFF programs. Enterprise pricing may be difficult for smaller teams.
CRM integrations: Salesforce, HubSpot, Microsoft Dynamics, Open API
Pricing: Custom quote
Best for: RevOps and finance teams with frequently changing commission needs and complex compensation structures.
#4 Xactly Incent - Best for enterprise incentive compensation management
What it does
Xactly Incent is enterprise-grade SPIFF compensation software that combines commission management, quota management, forecasting, benchmarking, and compliance into a single platform.
Why someone might choose it
Built for large organizations managing complex incentive compensation at scale. Includes AI-powered plan optimization, earnings forecasting, benchmarking data, and strong compliance support.
Where it falls short
Longer implementation cycles, significant administrative overhead, and enterprise-focused pricing.
CRM integrations: Salesforce (native), plus CRM, ERP, and HCM integrations
Pricing: Custom quote
Best for: Large enterprises with complex incentive compensation plans, compliance requirements, and global sales teams.
#5 Everstage - Best for mid-market commission automation
What it does
Everstage Incentives is a SPIFF commission software platform that automates commission calculations, payout approvals, and incentive management while providing sellers with real-time dashboards and earnings visibility.
Why someone might choose it
Easier to implement than many enterprise competitors. Includes AI assistants, performance tracking, payout forecasting, and seamless integrations across CRM, HR, ERP, and finance systems.
Where it falls short
Focused on internal incentive compensation rather than partner-facing commission programs.
CRM integrations: Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Zoho, Freshsales
Pricing: Custom quote
Best for: Mid-market sales teams looking to streamline commission management without enterprise-level complexity.
#6 Performio - Best for complex enterprise compensation plans
What it does
Performio is a SPIFF sales commission software platform built for organizations with highly complex compensation plans, crediting rules, territories, accelerators, and payout structures.
Why someone might choose it
Handles complex incentive compensation plans without custom development. AI-powered administration, real-time dashboards, commission statements, and strong audit controls help reduce risk and improve transparency.
Where it falls short
Enterprise-focused implementation and pricing. Internal sales teams only.
These platforms help enterprises manage SPIFFs, rebates, MDF, co-op funds, and other incentive programs across large partner ecosystems. The focus is on administering incentives at scale rather than individual payout visibility.
Best for: Enterprises managing large channel programs with complex incentive structures.
#7 ChannelScaler - Best for incentive, rebate, and MDF management at scale
What it does
ChannelScaler combines PRM, incentives, rebates, and MDF management through the Allbound and Channel Mechanics platform portfolio. Its roots are in channel incentive automation and partner fund management.
Why someone might choose it
Strong support for targeted SPIFF programs, rebate administration, claim workflows, and large-scale channel operations. It can help enterprises streamline complex incentive programs across large partner networks.
Where it falls short
Administrative overhead can be high. Partners do not get real-time visibility into commissions on individual deals, and there are no AI-powered features.
Best for: Enterprises running large rebate, MDF, and incentive programs across channel partners.
#8 Zinfi - Best for unified channel management with fund management
What it does
Zinfi offers a unified channel management platform covering PRM, TCMA, partner fund management, MDF, co-op programs, rebates, and analytics.
Why someone might choose it
Provides extensive fund management capabilities alongside partner enablement. Organizations with complex team structures and multiple incentive programs often use Zinfi to centralize channel operations.
Where it falls short
Implementation can be complex, and the platform is heavier than many alternatives. SPIFF management is only one part of a much broader system.
CRM integrations: Salesforce, Microsoft Dynamics
Pricing: Custom quote
Best for: Large enterprises with complex, multi-tier channel incentive programs.
#9 Channeltivity - Best for mid-market MDF and incentive tracking
What it does
Channeltivity is a PRM platform with MDF management, deal registration, channel analytics, and incentive tracking capabilities.
Why someone might choose it
Straightforward pricing, established channel management functionality, and useful data-driven insights for partner program managers. It covers many of the key benefits mid-market teams need without enterprise-level complexity.
Where it falls short
Limited AI functionality, fewer actionable insights than newer platforms, and no real-time partner commission visibility at the deal level.
Best for: Mid-market teams looking for MDF management and basic incentive tracking alongside PRM functionality.
Category 4: Sales motivation and performance platforms
A SPIFF is designed to change behavior. These platforms focus on that side of the equation. Rather than calculating commissions or managing payouts, they use contests, coaching, scorecards, recognition, and real-time visibility to keep sales teams focused on the activities and goals that drive results.
Best for: Organizations that already have incentive programs in place and want to increase participation, engagement, and performance.
#10 Ambition - Best for sales gamification with leaderboards and coaching
What it does
Ambition is a sales performance platform that combines scorecards, coaching, contests, leaderboards, and TV displays to help managers reinforce the right behaviors.
Why someone might choose it
Strong coaching workflows, competition management, and real-time performance tracking. It helps motivate sellers and keeps goals visible across the organization.
Where it falls short
Not a commission management or payout platform. You’ll need another system to handle SPIFF calculations and reward distribution.
CRM integrations: Salesforce, HubSpot
Pricing: Custom quote
Best for: Sales teams that want more visibility, accountability, and engagement around performance goals.
#11 SalesScreen (Dooly + SalesScreen) - Best for visual sales motivation and contests
What it does
SalesScreen helps sales teams run competitions, recognize achievements, and celebrate success through leaderboards, rewards, notifications, and visual dashboards.
Why someone might choose it
Strong focus on engagement, recognition, and seller motivations. The platform uses contests, badges, and rewards to influence behavior and maintain momentum around specific goals.
Where it falls short
Not a sales SPIFF software platform. It focuses on motivation rather than commission calculations or payout management.
CRM integrations: Salesforce, HubSpot, Pipedrive
Pricing: Custom quote
Best for: Teams that want to create excitement around sales incentives and performance targets.
#12 Spinify - Best for gamification with AI coaching
What it does
Spinify combines leaderboards, competitions, AI coaching, recognition, and performance tracking in a single platform.
Why someone might choose it
Helps managers reinforce clear objectives through AI coaching, contests, and real-time dashboards. Particularly useful for remote and hybrid teams.
Where it falls short
Focused on engagement and motivation rather than incentive compensation or commission management.
CRM integrations: Salesforce, HubSpot, Microsoft Dynamics
Pricing: Starts around $15/user/month
Best for: Teams looking to combine coaching, recognition, and gamification in one SPIFF tool.
#13 Ascent Cloud (LevelEleven) - Best for activity-based coaching and sales execution
What it does
LevelEleven by Ascent Cloud helps managers track activities, coach employees, run competitions, and reinforce the behaviors that drive pipeline growth.
Why someone might choose it
Strong scorecards, competitions, and coaching tools. It focuses on leading indicators like calls, meetings, and pipeline activity rather than only measuring outcomes.
Where it falls short
Not a SPIFF program platform or commission system. It tracks activity and performance but does not manage payouts or incentive compensation.
CRM integrations: Salesforce
Pricing: Custom quote
Best for: Teams that want to improve execution, coaching consistency, and sales performance.
The bottom line
The best SPIFF software depends on who you’re rewarding. Internal sales teams, channel partners, and enterprise partner ecosystems all have different requirements.
Some platforms focus on commission calculations and payouts. Others focus on engagement, coaching, and visibility. Before making a decision, it’s worth understanding which capabilities actually matter for your sales process, team structure, and incentive goals.
Let’s look at the buyer checklist.
How to evaluate SPIFF software (buyer checklist)
Not all SPIFF software solves the same problem. Some tools focus on internal sales teams. Others focus on channel partners, rebates, or sales motivation. Use this checklist to narrow down your options.
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Evaluation criteria
What to ask
1. Internal reps or external partners?
Is the platform built for your own sales teams, external partners, or both? Most incentive compensation software only supports internal users. If you run partner SPIFFs, look for a SPIFF program platform with a partner portal.
2. Real-time visibility
Can users see earnings and progress as deals move through the sales process, or do they only see results when commission statements are generated? Real-time visibility helps motivate sellers and reinforces the right behaviors.
3. CRM integration
Does the platform calculate rewards automatically from CRM data, or does it require manual processes? The best sales SPIFF software should pull deal data directly from Salesforce, HubSpot, or your CRM of choice.
4. Multi-currency support
If you have international teams or partners, can the platform automatically convert rewards into the recipient's preferred payout currency?
5. Invoice and approval workflows
How does someone actually get paid? Look for built-in workflows that reduce administrative overhead and give finance teams better transparency into approvals and payments.
6. SPIFFs and commissions together
Can the platform handle multiple SPIFFs alongside ongoing commissions, or will you need separate tools? This becomes especially important as incentive programs grow and commission needs become more complex.
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The best platform for SPIFF programs is the one that matches your audience, compensation model, and operational requirements. A sales SPIFF software platform that works well for internal sales reps may be completely unsuitable for partner incentives, and vice versa.
The bottom line
SPIFF software solves four different problems.
For internal sales teams, Salesforce Incentive Compensation Management, CaptivateIQ, Xactly, Everstage, and Performio handle commissions and payouts.
For channel incentive programs, rebates, and MDF, ChannelScaler and Zinfi are strong options. For engagement, coaching, and visibility, Ambition, SalesScreen, Spinify, and Ascent Cloud help reinforce the behaviors incentive programs are designed to reward.
The biggest decision is who you’re incentivizing.
If you’re rewarding sales reps, categories 2–4 will likely fit.
If you’re running partner sales, referral bonuses, or channel commissions, you’ll need software built for external partners.
Ready to launch partner SPIFF programs without spreadsheets or manual approvals? Request a demo.
Why teams choose Introw for partner SPIFFs
Most SPIFF software is built for internal sales teams. Introw is built for external partners.
Partners trust the number because the number is live
When commissions are calculated directly from CRM deal data and displayed on every deal card, partners always know where they stand. They can see pending and confirmed earnings in real time, which creates transparency and keeps engagement high between closed-won deals. Introw can even show commissions directly to partners, so they don’t have to request updates from managers or finance.
Configure a SPIFF in minutes, not weeks
In Introw, a SPIFF is simply a commission plan with a flat fee, one-time frequency, and CRM filter conditions. You can launch targeted SPIFF programs for a product push, regional campaign, certification reward, or partner tier incentive in minutes. Assign plans to one partner or thousands at once using segments and partner tiers. The process follows the same workflow used to create commission plans.
One module for SPIFFs, commissions, and payouts
Introw combines flat-fee SPIFFs, percentage commissions, recurring revenue commissions, multi-currency payouts, commission statements, invoice collection, approvals, and payment tracking in one workflow. The same system handles the entire process from deal registration to payout through Introw’s commission module.
No spreadsheets, no email threads, full audit trail
Every commission line links back to the underlying CRM record. Every statement, invoice, and approval is tracked automatically. Finance teams get complete transparency without manually reconciling data across multiple systems. Detailed commission statements provide a complete record of payouts and approvals.
CPQ software (configure, price, quote software) helps sales teams generate accurate quotes faster by automating product configuration, pricing rules, and quote creation.
Most CPQ software solutions are built for internal sales teams. But many businesses now sell through partners, resellers, and channel teams that need access to pricing and quoting without direct CRM access.
This guide compares 16 of the best CPQ software platforms across five categories: partner and channel CPQ, CRM-native CPQ, standalone CPQ, proposal-focused CPQ, and manufacturing CPQ. Whether you’re looking for enterprise CPQ software, AI-powered pricing tools, or a CPQ software solution for partner sales, you’ll find the right fit here.
What is CPQ software?
CPQ stands for configure, price, quote. A CPQ system helps sales teams configure products, apply pricing rules, and generate accurate quotes without spreadsheets or manual pricing calculations.
So what is CPQ software?
A CPQ solution automates the quoting process and helps teams:
Reduce pricing errors
Speed up the sales cycle
Keep pricing consistent across sales channels
Generate accurate quotes faster
Connect quoting with CRM, billing, and ERP systems
Traditional CPQ tools started in manufacturing, where sales reps needed help managing complex product configurations and complex pricing structures. Today, CPQ software solutions support SaaS subscriptions, usage-based pricing, recurring revenue models, approval workflows, and dynamic pricing.
For companies that sell through partners, a CPQ platform is built into a partner portal, allowing partners to create accurate quotes without direct CRM access.
Some platforms also support co-selling, helping internal teams and partners collaborate on complex deals and close business faster.
Types of CPQ software (and why it matters for your buying decision)
Not every CPQ platform solves the same problem. The best CPQ software for a manufacturing company will look very different from the best CPQ software for B2B sales or channel programs.
Before comparing tools, identify which category fits your sales process.
CRM-native CPQ
Built directly into platforms like Salesforce and HubSpot. Best for sales teams that want a CPQ solution inside their existing CRM with minimal setup.
Standalone CPQ
Independent platforms that integrate with multiple CRM systems. Best for businesses with complex pricing models, custom pricing, approval workflows, or multi-CRM environments.
Proposal and document CPQ
Focused on proposals, e-signatures, and document automation. Best for teams where the quote is the primary sales document.
Manufacturing CPQ
Built for manufacturers managing complex product configurations, CAD requirements, BOM generation, and intricate pricing structures.
Partner and channel CPQ
Built for companies that sell through partners, distributors, and resellers. Partners can configure products and generate quotes through portals connected to platforms like Salesforce or HubSpot without direct CRM access.
Most CPQ guides stop at the first four categories. But partner and channel CPQ is becoming increasingly important because it helps external sellers create accurate quotes faster and improve sales efficiency.
Best CPQ software at a glance
The best CPQ software depends on how you sell. Some tools are built for CRM users, others focus on complex product configuration, and a growing category supports partner and channel sales.
```html
Tool
Category
CRM integration
Partner quoting
E-signature
Visual configurator
Pricing model
Introw
Partner and channel CPQ
Salesforce, HubSpot
Yes
No
No
Custom
Salesforce Revenue Cloud
CRM-native CPQ
Salesforce
Yes*
No
No
Starts at $150/user/month
HubSpot Quotes
CRM-native CPQ
HubSpot
No
Yes
No
Included in Sales Hub
Microsoft Dynamics 365 Sales CPQ
CRM-native CPQ
Dynamics 365
No
No
No
Included in Dynamics 365 Sales
DealHub
Standalone CPQ
Salesforce, HubSpot, Dynamics, Freshworks
Yes
Yes
No
Custom
Conga CPQ
Standalone CPQ
Salesforce
No
Yes
No
Custom
Vendavo
Standalone CPQ
Salesforce, SAP
No
No
No
Custom
PandaDoc
Proposal and document CPQ
Salesforce, HubSpot, Pipedrive, Zoho
No
Yes
No
Starts at $49/user/month
Proposify
Proposal and document CPQ
Salesforce, HubSpot
No
Yes
No
Starts at $19/user/month
Qwilr
Proposal and document CPQ
Salesforce, HubSpot, Zoho, Pipedrive
No
Yes
No
Starts at $35/user/month
Epicor CPQ
Manufacturing CPQ
Salesforce, Dynamics, ERP systems
Yes
No
Yes
Custom
Tacton CPQ
Manufacturing CPQ
Salesforce, SAP, Dynamics, Oracle, HubSpot
Yes
No
Yes
Custom
Experlogix CPQ
Manufacturing CPQ
Dynamics 365, Salesforce
No
No
No
Custom
ConnectWise CPQ
Manufacturing and IT CPQ
ConnectWise PSA
No
Yes
No
Custom
Oracle CPQ
Manufacturing and enterprise CPQ
Oracle, Salesforce, ERP systems
Yes
Yes
No
Custom
SAP CPQ
Manufacturing and enterprise CPQ
SAP, Salesforce
Yes
No
No
Starts at $100/user/month
```
Now, we'll break down where each platform excels, where it falls short, and which type of business it fits best.
16 Best CPQ Software Platforms in 2026
We’ve compiled 16 of the best CPQ software platforms to help you find the right fit for your sales process, pricing complexity, and go-to-market model.
Category 1: Partner and channel CPQ
#1 Introw - Best CPQ for partner and channel sales teams
What it does
Most CPQ software is built for internal sales teams. Introw is one of the few CPQ software platforms designed for partner and channel sales.
Built directly into the partner portal, Introw allows resellers and channel partners to create accurate quotes without CRM access. Product catalogs sync automatically from HubSpot and Salesforce, eliminating manual uploads, spreadsheets, and duplicate data entry.
Partners only see the products they’re eligible to sell. For example, a Gold reseller can access different products, pricing, and discount levels than a Silver partner. Pricing rules are applied automatically, so approved discounts are enforced across every quote without manual reviews.
Partners can:
View existing quotes synced from the CRM
Create new quotes from the partner portal
Add products and line items
Adjust quantities
Generate proposals
Collect e-signatures
Publish quotes back to the CRM
Everything stays connected to the CRM, creating a seamless CRM integration between partner activity and your sales process.
Unlike traditional CPQ tools that stop at quote generation, Introw combines CPQ with partner collaboration, deal and lead registration, partner enablement, and AI-powered workflows in a single platform.
Why someone might choose it
The biggest challenge in channel sales isn’t creating quotes. It’s eliminating the back-and-forth.
Without partner CPQ, partners typically email sales teams, request pricing, wait for a quote, then send revisions through another round of emails.
Introw removes that delay by enabling customers and partners to generate approved quotes themselves while keeping Salesforce or HubSpot as the system of record.
For companies running reseller, VAR, distributor, or channel programs, this can improve sales efficiency, shorten the sales cycle, and help partners move complex deals forward faster.
Key features
Automatic product catalog sync from CRM
Tier-based product visibility and access controls
Automatic discount and pricing rules by partner segment
Partner-created quotes synced back to CRM instantly
Locked quote title templates with dynamic variables
Channel and partner teams that want to eliminate the “partner requests a quote, sales builds it, then emails it back” workflow while maintaining accurate pricing, approval workflows, and CRM visibility.
Category 2: CRM-native CPQ
These tools are built directly into CRM platforms, making them a strong fit for sales teams that want a native quoting process without adding a separate CPQ platform.
#2 Salesforce CPQ (Revenue Cloud) - Best CRM-native CPQ for Salesforce enterprises
What it does
Salesforce CPQ is Salesforce’s native configure price quote solution, now part of Revenue Cloud. It allows sales reps to configure products, apply pricing rules, generate accurate quotes, manage approval workflows, and support subscription management without leaving Salesforce CRM.
Why it’s strong
Deepest integration available within the Salesforce ecosystem
Strong support for complex pricing models and complex pricing rules
Advanced approval workflows and recurring revenue management
AI-powered quoting capabilities through Revenue Cloud and Agentforce
Often needs a dedicated Salesforce administrator or developer
Not designed for partner self-service quoting without additional Salesforce products
CRM integrations
Salesforce (native)
Pricing
Starts at $150/user/month.
Best for
Enterprise sales teams already invested in Salesforce that need a powerful CPQ system for complex deals and advanced pricing strategies.
#3 HubSpot Quotes - Best basic CPQ for HubSpot users
What it does
HubSpot Quotes is HubSpot’s built-in quoting tool. It pulls products directly from your CRM, supports product configuration, applies discounts, collects e-signatures, and helps sales teams generate accurate quotes from deal records.
Why it’s strong
Included with HubSpot Sales Hub
Fast setup and strong CPQ software adoption
Seamless integration with existing CRM data
Simple quoting process for small and mid-sized teams
Where it falls short
Limited support for complex configurations
Basic approval workflows
No visual configurator
Can struggle with complex pricing structures and custom pricing requirements
CRM integrations
HubSpot (native)
Pricing
Included in HubSpot Sales Hub plans.
Best for
Businesses looking for CPQ software for small business environments or straightforward sales quoting inside HubSpot.
#4 Microsoft Dynamics 365 Sales CPQ - Best native CPQ for Dynamics users
What it does
Microsoft Dynamics 365 Sales includes native CPQ capabilities for product configuration, quote generation, pricing calculations, order management, and sales automation. The platform also connects closely with Dynamics Finance and Supply Chain applications.
Why it’s strong
Native Microsoft Dynamics integration
Supports ERP systems and existing business systems
Good fit for organizations standardizing on Microsoft’s ecosystem
Helps eliminate pricing errors through centralized pricing models
Where it falls short
Less capable than standalone CPQ software for complex product configurations
Requires commitment to the Microsoft Dynamics ecosystem
Limited support for dynamic pricing optimization and advanced CPQ use cases
CRM integrations
Microsoft Dynamics 365 (native)
Pricing
Included in Dynamics 365 Sales licenses.
Best for
Companies already using Microsoft Dynamics that want a CPQ solution built directly into their existing CRM.
Category 3: Standalone CPQ platforms
Standalone CPQ platforms offer more flexibility than CRM-native tools. They’re a strong fit for sales teams that need advanced product configuration, complex pricing, subscription management, or support for multiple CRM systems.
#5 DealHub - Best standalone CPQ for sales engagement and revenue workflows
What it does
DealHub CPQ combines CPQ, contract lifecycle management (CLM), subscription billing, and digital sales rooms in a single platform. Its guided selling workflows help sales reps create accurate quotes while managing approvals, renewals, amendments, and recurring revenue from one system.
Why it’s strong
Guided selling simplifies complex deals
Supports subscription management and recurring revenue models
Built-in DealRoom for buyer collaboration
Strong sales automation capabilities
Integrates with multiple CRM systems
Where it falls short
Custom pricing
More functionality than many businesses need
Can increase total cost of ownership compared to CRM-native tools
CRM integrations
Salesforce
HubSpot
Microsoft Dynamics
Freshworks
Pricing
Custom.
Best for
B2B SaaS companies that want CPQ, billing, contracts, and sales engagement in a single platform.
#6 Conga CPQ - Best for complex enterprise configurations and approvals
What it does
Conga CPQ is an enterprise CPQ platform that helps sales teams configure products, manage complex pricing structures, generate quotes, and automate approvals. As part of the Conga Advantage Platform, it connects CPQ, document generation, e-signature, billing, and contract lifecycle management across the revenue lifecycle.
In 2026, Conga expanded its pricing and revenue management capabilities through its acquisition of the former PROS B2B business, bringing AI-powered pricing optimization and CPQ together under a single platform.
Why it’s strong
Handles complex product configurations and complex product rules
Strong document automation, e-signature, and contract workflows
Supports subscriptions and usage-based pricing
Deep Salesforce CRM integration
Expanded pricing optimization capabilities following the PROS B2B acquisition
Where it falls short
Significant CPQ software implementation effort
Primarily designed for the Salesforce ecosystem
Can be too complex for mid-market organizations
CRM integrations
Salesforce
Pricing
Custom.
Best for
Large Salesforce organizations managing complex sales processes, intricate pricing structures, and enterprise approval requirements.
#7 Vendavo - Best for B2B pricing optimization and margin management
What it does
Vendavo is a B2B CPQ software platform focused on pricing optimization, quoting, rebates, and margin management. The platform uses AI-powered pricing optimization, analytics, and deal guidance to help businesses improve profitability across the entire quoting process.
Why it’s strong
Strong dynamic pricing optimization capabilities
AI-powered pricing recommendations
Margin intelligence and deal scoring
Helps sales leaders improve pricing decisions and revenue growth
Supports advanced pricing models and custom pricing strategies
Where it falls short
More focused on pricing than quote generation
Better suited to pricing teams than frontline sales reps
Not as comprehensive for document generation as some CPQ software solutions
CRM integrations
Salesforce
SAP
Pricing
No pricing information available.
Best for
Large B2B companies focused on pricing optimization, margin management, and improving profitability across complex sales environments.
Category 4: Proposal and document CPQ
These tools focus less on complex product configuration and more on creating professional proposals, collecting signatures, and helping sales teams close deals faster. They’re often considered the best CPQ software for sales quoting when presentation, speed, and buyer experience matter more than advanced configuration logic.
#8 PandaDoc - Best for proposal-focused quoting with e-signature
What it does
PandaDoc CPQ combines proposals, quotes, contracts, e-signatures, payment collection, and document automation in a single platform. Its CPQ capabilities include guided selling, product bundles, approval workflows, and CRM-connected quote generation.
Why it’s strong
Fast setup and ease of use across sales roles
Strong e-signature and payment collection
Real-time document tracking and analytics
Guided selling and approval workflows
One of the best-rated CPQ software for sales teams focused on proposals
Where it falls short
Limited support for complex product configurations
Basic pricing rules compared to enterprise CPQ platforms
Less suitable for complex sales CPQ software requirements
CRM integrations
Salesforce
HubSpot
Pipedrive
Zoho
Pricing
Starts at $49/user/month.
Best for
Teams that want CPQ software for sales quoting, proposal automation, and e-signatures in a single tool.
#9 Proposify - Best for sales proposal design and brand control
What it does
Proposify helps businesses create branded proposals, quotes, contracts, and interactive pricing tables. The platform focuses on buyer experience, document design, and proposal analytics rather than traditional CPQ functionality.
Why it’s strong
Excellent design control and branding options
Interactive pricing tables support upsell and cross-sell opportunities
Proposal analytics and engagement tracking
Easy for sales teams to adopt
Where it falls short
Limited product configuration capabilities
Basic CRM integrations
Not designed for advanced pricing models or complex configurations
CRM integrations
Salesforce
HubSpot
Pricing
Starts at $19/user/month.
Best for
Businesses that want professional proposals and one of the top CPQ software options for client-facing sales documents.
#10 Qwilr - Best for interactive, web-based proposals
What it does
Qwilr creates interactive, web-based proposals and quotes that buyers view online instead of as PDFs. Teams can embed video, collect e-signatures, accept payments, and create a self service buying experience directly inside the proposal.
Why it’s strong
Modern web-based proposal experience
Interactive pricing and buyer engagement
Strong analytics and document tracking
Supports e-signatures and payments
One of the top CPQ software for streamlining sales processes in service-based sales environments
Where it falls short
Not a traditional CPQ solution
Limited product configuration features
Better suited to agencies and services than complex product sales
CRM integrations
Salesforce
HubSpot
Zoho
Pipedrive
Pricing
Starts at $35/user/month.
Best for
Agencies, consultancies, and service businesses that want a modern alternative to static proposals and traditional CPQ software.
Category 5: Manufacturing and industrial CPQ
These platforms are built for companies selling highly configurable physical products. If your sales process involves engineering constraints, CAD drawings, bills of materials, or thousands of product options, these are some of the best CPQ software solutions on the market.
#11 Epicor CPQ - Best visual CPQ for manufacturing
What it does
Epicor CPQ combines visual product configuration, CAD automation, BOM generation, and guided selling into a single CPQ platform. Users can configure products in 2D, 3D, and augmented reality while automatically generating manufacturing-ready outputs.
Why it’s strong
Industry-leading visual configurator
CAD automation and BOM generation
Handles complex product configurations
Strong ERP and CRM integrations
Where it falls short
Designed primarily for manufacturers
Not a fit for SaaS or service-based sales teams
Can be excessive for simpler quoting requirements
CRM integrations
Salesforce
Microsoft Dynamics
ERP systems
Pricing
Custom.
Best for
Manufacturers selling configurable products that require visual product configuration and engineering outputs.
#12 Tacton CPQ - Best for industrial and heavy manufacturing CPQ
What it does
Tacton CPQ helps manufacturers manage complex configurations through guided selling, constraint-based configuration, and automated engineering outputs. It is widely considered one of the top CPQ software platforms for highly customized industrial products.
Why it’s strong
Handles extreme product complexity
Constraint-based rules engine
Strong manufacturing and engineering workflows
Supports complex product rules and dependencies
Where it falls short
Enterprise-focused
Significant implementation effort
Not practical outside manufacturing environments
CRM integrations
Salesforce
SAP
Microsoft Dynamics
Pricing
Custom.
Best for
Large manufacturers managing thousands of product options and dependencies.
#13 Experlogix CPQ - Best for Dynamics 365 and manufacturing environments
What it does
Experlogix CPQ provides product configuration, document generation, guided selling, approval workflows, and ERP connectivity for manufacturing and distribution businesses. The platform is particularly strong for organizations already invested in Microsoft Dynamics.
Why it’s strong
Deep Microsoft Dynamics integration
Strong manufacturing and distribution capabilities
Supports complex configurations and pricing models
Good balance between CPQ and operational workflows
Where it falls short
User interface feels less modern than newer competitors
Implementation can be complex
Primarily geared toward manufacturing use cases
CRM integrations
Microsoft Dynamics 365
Salesforce
Pricing
Custom.
Best for
Manufacturers and distributors already running Microsoft Dynamics 365.
#14 ConnectWise CPQ - Best CPQ for MSPs and IT service providers
What it does
ConnectWise CPQ helps MSPs and IT providers automate quoting, proposal generation, distributor pricing lookups, procurement workflows, and recurring revenue quoting.
Why it’s strong
Built specifically for IT service providers
Distributor pricing integrations
Supports hardware, software, and service quoting
Helps streamline sales processes and procurement workflows
Where it falls short
Niche industry focus
Limited appeal outside IT services
Not designed for manufacturing or enterprise product configuration
CRM integrations
ConnectWise PSA
Distributor integrations
Pricing
Custom.
Best for
MSPs and IT providers looking for the best software for automating sales in CPQ workflows.
#15 Oracle CPQ - Best for enterprise Oracle ecosystem CPQ
What it does
Oracle CPQ is Oracle’s enterprise configure price quote platform. It combines product configuration, subscription management, pricing, quoting, approval workflows, and AI-powered recommendations within Oracle’s revenue applications suite.
Why it’s strong
Supports complex pricing models and complex pricing rules
Strong subscription management capabilities
AI-powered recommendations and deal guidance
Deep Oracle ecosystem integration
Where it falls short
Premium enterprise pricing
Oracle ecosystem commitment
Complex implementation and administration
CRM integrations
Oracle (native)
ERP integrations
Third-party integrations available
Pricing
Custom.
Best for
Enterprises already running Oracle applications that want a unified CPQ system.
#16 SAP CPQ - Best for SAP ecosystem quoting
What it does
SAP CPQ connects product configuration, pricing, quote generation, and approval workflows directly to SAP’s ERP, commerce, and billing systems. It helps sales teams create accurate quotes while keeping manufacturing, supply chain, and pricing data aligned.
Why it’s strong
Native SAP integration
Strong support for complex pricing and quoting
Connects quoting to manufacturing and fulfillment
Supports large product catalogs and enterprise workflows
Where it falls short
Enterprise-focused
Significant implementation effort
Best suited to organizations already invested in SAP
CRM integrations
SAP (native)
Salesforce integration
Pricing
Starts at $100/user/month with a 50-user minimum.
Best for
SAP customers that want end-to-end quote-to-cash workflows connected to manufacturing, supply chain, and billing systems.
A quick rule of thumb: the more complex your products, pricing, and sales process, the more value you’ll get from a dedicated CPQ platform instead of basic quoting tools.
The bottom line
The best CPQ software depends on how you sell.
If you need simple quoting inside your CRM, HubSpot Quotes or Salesforce CPQ may be enough. If you sell highly configurable products, Epicor, Tacton, or Experlogix are stronger fits. If pricing optimization is your priority, Vendavo and Conga stand out.
If you sell through partners and resellers, Introw is in a category of its own. It lets partners configure, price, and quote directly from the portal with tier-based discounts, automated pricing, and CRM sync built in. No CRM licenses. No email chains. No manual quote requests.
See how Introw’s CPQ solution helps partners quote independently, or book a demo to see it in action.
Why teams choose Introw for partner CPQ
Introw’s CPQ software is built for channel sales teams that want partners creating accurate quotes without CRM access. Combined with Introw’s AI agent and partner collaboration workflows, it helps remove friction from the entire partner sales process.
Zero manual product uploads
Introw syncs your full product catalog from HubSpot or Salesforce automatically. Every line item, every price, always current. No CSV uploads, no data duplication, and no drift between your CRM and partner portal.
Tier-based pricing that runs itself
Configure discount rules once per partner tier and segment. Gold resellers can receive one discount level, while Silver and Bronze partners receive different pricing automatically. Partners only see the pricing they’re eligible for, helping maintain consistent pricing across your partner sales program.
Partners quote without CRM access
Partners create quotes directly from the portal deal view. They select products, add quantities, review pricing, and generate accurate quotes that sync back to HubSpot or Salesforce automatically. No CRM licenses. No email chains. No manual quote creation by your internal sales reps.
Quoting permissions by segment
Not every partner should create quotes. Introw lets you control who can view line items, edit products, create quotes, and publish them. This gives channel teams complete control while still enabling partner self-service.
Keep partner sales and CRM data aligned
Every quote, line item, and pricing update flows back into your CRM automatically. Your team gets complete visibility into partner activity, while partners get a faster quoting experience that supports scalable partner sales.
Ready to see partner CPQ in action? Watch the walkthrough:
Give partners the ability to create, price, and publish quotes on their own, while keeping every product, discount, and deal synced to your CRM. Request a demo today.