#1 Agentic Partner Portal on top of HubSpot

Introw lives inside HubSpot, so it stays your single source of truth. Collaborate headless with partners on any HubSpot object, coach every deal with AI, and let partners co-sell straight from their own HubSpot. No logins, no second database.

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The problem

You can't see your partners' pipeline. It's stuck in a portal nobody opens, while your CRM tells half the story.

The solution

Introw lets you collaborate headless with your partners in HubSpot, so you never have to log into a partner portal again.

Collaborate headless from inside HubSpot

Introw adds a collaboration app card and full partner context right on your HubSpot records. Your reps co-sell, comment, and share updates from the object they are already working in. No new tab, no extra seats, no second tool to learn.

App card and partner context live on deals, companies, and any HubSpot object
Co-sell and share updates without leaving the record
Your sales team needs zero Introw seats; HubSpot stays their workspace
Screenshot of a software interface showing deal details and partner connect features for Comcast deals.

Let partners register and co-sell from their own HubSpot

With Partner Connect, partners connect their HubSpot to Introw and work your deals straight from their own CRM. They register deals, link existing ones to your shared pipeline, and get coached on the next step, all without logging into Introw. Every action syncs back to your CRM.

Partners register and update deals from their own HubSpot, with no portal login
Existing partner deals link to your shared pipeline in one click
Works even when your side runs on Salesforce or Pipedrive, because Introw translates between both
Screen showing a deal sharing interface with details for company Bovi and partner Microsoft.

AI deal coaching right on the deal record

Introw's deal coach surfaces the next best action directly on the HubSpot deal, for your reps and for partners in Partner Connect. Objection handling, stage-specific guidance, and the right asset, all in context, so nobody has to go looking for it.

Next-best-action coaching on the deal, not buried in another tab
Tailored to deal stage, and available on both the vendor and partner side
Surfaces the right enablement asset in the moment
Dashboard showing deal coaching suggestions and a $42,000 vendor CRM deal with Acme Corp.

Deal and lead registration that writes clean data to HubSpot

Build no-code forms that write straight into HubSpot. Partners submit deals, leads, or custom object records, and Introw attributes each one to the right partner through your custom object and association labels.

No-code forms register deals, leads, and custom objects into HubSpot
Automatic partner attribution through your custom object and labels
Workflows auto-enroll partners and assign the right manager
Web form interface to submit deal info with fields for name, email, company, region, amount, and close date.

Report on partner revenue and engagement inside HubSpot

Build native reports and dashboards on partner performance, right inside HubSpot. Track partner-sourced revenue and pipeline next to engagement, by partner, partner type, or time range. No export required.

Report on partner-sourced revenue, pipeline, and won deals
Track engagement and training: portal visits, asset views, forms, course completions
Filter by partner, partner type, or time range
Dashboard screen showing lead generation stats and HubSpot integration status as connected with a configure button.

What Introw solves

Without Introw

Partners log into a separate portal, and mostly don't
Reps lose time in a separate PRM
Partner data lives in a second database
Attribution is manual and messy
Longer close times on partner deals

With Introw

Partners co-sell from their own HubSpot with Partner Connect
Reps collaborate from an app card inside HubSpot
HubSpot stays the single source of truth, synced two-way
Every partner deal is attributed automatically in HubSpot
AI coaching on every opportunity, for both sides
How it works

Connect in one click. Ready in a minute.

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HubSpot portal interface with partner management description and a clickable Connect button.

1. Connect HubSpot

Connect your HubSpot CRM to Introw and auto-detect your partners. Choose how partners are stored, as companies or custom objects, and Introw syncs the rest.

Table showing objects linked with partners: Deal (Association) and Ticket (Custom property) with partner fields.

2. Configure what partners see

Pick the objects and properties to share and launch your portal. No code, no dev tickets.

Introw Partner Connect panel showing Acme Gold partner with manager Wouter Moyaert and email wouter@introw.io.

3. Go live on both sides

You & your partners collaborate from the app card in HubSpot, so they can submit their first deal in under five minutes.

For who

Built for every role on your partner revenue team

Let us show you how we roll

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Smiling channel partner manager with curly salt-and-pepper hair and beard wearing a blue turtleneck sweater looking to the side.

Channel Partner Manager

Pipeline visibility

Deal registration

Partner updates

Tiering

Conflict resolution

Explore
Smiling CRO partner with short black hair wearing a green shirt over a white top on a gradient background.

CRO

Revenue generation and attribution

Forecasting

Pipeline quality

Channel leverage

Accountability

Explore
Smiling RevOps partner with shoulder-length auburn hair wearing a navy blue sweater, looking upwards.

RevOps

CRM data health

Automation

Governance

Reporting consistency

Routing logic

Explore
Smiling partner marketing manager with curly hair, clear glasses, green cap, and black shirt on light beige background.

Partner Marketing Manager

Campaigns

Co-marketing assets

Engagement tracking

Lead and revenue generation

Explore
FAQ's

Still curious? Here are some quick answers to help clear things up

Do partners need a HubSpot account or an Introw login?

No. Partners never touch your HubSpot. With Partner Connect, partners collaborate through their own HubSpot via the App Card, and everyone else uses the portal, Slack, Teams, email, or an AI assistant.

Does my sales team need Introw seats?

No. Reps keep working in HubSpot. Introw surfaces an app card and partner context right on the record.

What is Partner Connect?

A two-way integration that lets partners on HubSpot register, link, and co-sell deals from their own CRM through the App Card, with no portal login. Every action syncs to your CRM.

What if my partners are on Salesforce or Pipedrive?

Partner Connect works when the partner is on HubSpot. On your side you can run HubSpot, Salesforce, or Pipedrive, and Introw handles the translation between both systems.

Does HubSpot have its own PRM?

No. HubSpot has no built-in PRM. Introw adds a two-way PRM on top of HubSpot, so you build a partner portal without custom development and keep HubSpot as your source of truth.

How long does setup take?

Connect HubSpot in minutes, set up deal registration, and go live the same day. First partner deals land within days, not a six month rollout.

See what your partner program actually could look like

Book a demo with one of our partner program experts, or explore Introw on your own time.

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Start for free