.svg)
How Payflip (HR tech) increased partnership revenue with 200%
Payflip is a Belgian HR-tech startup that offers a digital platform enabling employers to grant flexible, personalized salary packages, like mobility budgets, cafeteria-plans or benefit-menus, so employees can compose their own pay-and-benefits package while reducing admin for the employer.
.svg)
Thanks to BONANA and Introw, we saw a 200% increase in our partner channel
After signing a major lead-generation partnership, it became obvious that Payflip needed a more structured system. The old way of working, forwarding leads and updates by email, simply couldn’t handle the growing influx of opportunities. And with more partnerships on the horizon, the need for a dedicated tool for partnership management like Introw kept getting bigger and bigger.
🍿 Find the webinar at the end of the article
Step 1: Introw enters the story - partnerships are ready to scale
Payflip’s first move was to bring in Introw.They needed a space where partners can view shared documents and also share their leads via a lead form and introw became this missing link.
Introw provided this key functionalities:
- Real-time pipeline view without partners having to create an account
- In-deal communication between Payflip and the partner
- Registration form for new leads
- Shared dashboard with relevant metrics
- Easy information sharing with multiple consultants within the partner organization
For Payflip, the result was instant relief: a structured way of working, clean attribution, and a single source of truth for every partner-driven opportunity.
But with structure came the next challenge: insights.
Now that data was flowing in smoothly through Introw, Payflip wanted to actually use it.
They needed dashboards. Metrics. Automation. A reporting engine that could grow with them.
And that’s where BONANA stepped in.
Step 2: BONANA turns signals into strategy
BONANA didn’t just “clean the CRM.”They built the infrastructure Payflip needed to scale with confidence.
They created clear data flows, set up the right automations, and transformed Payflip’s HubSpot into a place where Introw’s pipeline data could turn into real insights - not just numbers.
The combination was powerful:
- Deals from Introw now landed in HubSpot fully attributed and structured
- BONANA’s dashboards made partner performance instantly visible
- Sales and partnerships could evaluate what was working
- Complex deals and cross-sell motions were finally trackable end-to-end
We’ve built custom flows in our back office so that when a lead comes in, it’s automatically routed to the right salesperson - based on language, company size, and follow-up responsibilities - using Introw’s smart triggers and conditions. ~ Cédric De Bruyne
.png)
Payflip wasn’t just organizing data - they were building a system that made partnerships a predictable revenue engine.
The Result: clarity, trust, and scale
The joint setup delivered exactly what Payflip needed at this stage of growth:
- Partners create the right deals, with the right attribution
- Payflip (and their partners) sees the full pipeline without manual updates
- BONANA’s dashboards show performance, deal quality, and bottlenecks
- Everyone stays aligned - no inbox archaeology required
Payflip can now evaluate, optimize, and scale partnerships with confidence.
Curious about the whole story? Watch it here.
Introw powers the collaboration.
BONANA powers the insights.
Payflip powers the momentum.
Thanks to BONANA and Introw, we saw a 200% increase in our partner channel
