Best PRM for Hospitality Tech

Activate resellers, channel partners, consultants, and integration partners - while keeping every partner lead, deal, and status update synced to HubSpot or Salesforce.
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Trusted by hospitality tech partner teams

How hospitality tech partner teams grow revenue

Resellers and channel partners

bring net-new properties and groups - and expect clear deal registration, ownership, and fast updates to avoid channel conflict.

Consultants and revenue management partners

influence buying decisions - so they need an easy way to submit referrals and track progress without chasing your team.

Integration and ecosystem partners

co-sell into the hotel tech stack (PMS, channel managers, RMS) - where attribution and clean CRM data are key to proving impact.

Implementation partners

support onboarding across multi-property rollouts - needing shared deal context, timelines, and handoffs across longer sales cycles.

What hospitality tech teams can run in Introw

Deal & lead registration 
(CRM attribution + routing)

Route partner-sourced leads by region, segment, property type, or ownership - while writing clean, attributed data to your CRM.

salesforce CRM

Partner portal 
(tiers, resources, workflows)

Give partners one place to submit leads, register deals, and stay aligned on shared opportunities - without adding friction.

salesforce CRM

Partner enablement 
(content, co-marketing assets)

Share and track the latest pitch decks, partner one pagers, and co-selling assets so partners always use current messaging.

salesforce CRM

Partner engagement (updates, campaigns, activity tracking)

Automate deal updates so partners stay in the loop on every opportunity - without your team manually chasing statuses.

salesforce CRM

Partner LMS 
(training, certifications)

Train and certify partners at scale - so resellers and consultants ramp faster and represent your product consistently.

salesforce CRM

Reporting & analytics 
(partner-sourced pipeline + ROI)

Make partner performance visible with real-time reporting - without spreadsheets or stitched dashboards.

salesforce CRM

What hospitality tech teams are saying about Introw PRM

"Great partner relationship management tool. We get leads and track partner performance directly in HubSpot, while keeping partners in the loop on every deal."
Niels V.
"A game-changer for managing partner relationships. Introw keeps everything organized, automates HubSpot updates, and gives us full visibility into partner-sourced leads. No more spreadsheets, no more missed opportunities."
Gordon S.

Why hospitality tech teams choose Introw

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CRM-first: Keep partner data, attribution, and pipeline in HubSpot/Salesforce as the single source of truth.
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Automation: Reduce manual ops with routing, updates, and structured partner workflows.
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Partner experience: Make it easy for partners to register, learn, and engage - without portal fatigue.
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Analytics & attribution: Track partner-sourced pipeline and performance with clean, auditable reporting.
salesforce CRM

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FAQs

Still curious? Here are some quick answers to help clear things up.
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How does deal and lead registration work for hospitality tech partners?

Partners submit leads and deals through your portal (or public forms). Introw structures the data, syncs it to your CRM with attribution, and keeps everyone aligned on deal status.

Can we route partner leads by region, property type, or segment?

Yes - use triggers and conditions to route by geo, segment, property type, or ownership rules so leads reach the right team fast.

Can we support multiple partner types (resellers, consultants, integration partners) in one portal?

Yes - segment the experience by partner type or tier so each partner sees the right workflows, content, and next steps.

Do partners need access to our CRM to collaborate?

No - partners collaborate through the portal and shared views without needing direct CRM access.

What reporting do we get for partner-sourced pipeline and revenue?

You get clear attribution and partner performance visibility - so you can prove which partners and motions drive results.

How fast can we launch?

Teams can get live quickly versus long PRM implementations - while keeping HubSpot or Salesforce as the system of record.

Does Introw support enablement and partner training?

Yes - share enablement assets and run partner training and certifications (LMS) to ramp partners faster.