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From Spreadsheets to Scale in under two weeks: Tensis Builds a Modern Co-Selling Motion with Introw
Tensis builds automation and AI software for complex business processes, working through reseller partners, referral networks, and affiliates.
I went from zero awareness to live implementation in under two weeks. Every one of those initial problems has been solved, and it’s genuinely changed how we work with our partner community.
Tensis builds automation and AI software for complex business processes, working through reseller partners, referral networks, and affiliates. Its flagship product, Smarter Drafter, is used by law firms, in-house lawyers and regulated industries to automate high-volume, high-risk legal documents.
As Tensis pivoted to a 100% channel-led sales model, it became clear their existing partner portal wasn’t keeping up. Deals were still being tracked in spreadsheets, partners had no visibility into logged support requests, and the partner team had no way of knowing whether partners were engaging with marketing content.
That’s when they came knocking. We gave them a quick tour of the portal, showed how it mapped directly to their challenges, and within a week they were live.
Chris Britton: “I went from zero awareness to live implementation in under two weeks. Every one of those initial problems has been solved, and it’s genuinely changed how we work with our partner community.”
Keep reading to see how Introw untangled their workflows and how you can give your CEO or CRO clear partner reporting inside your CRM, without unnecessary meetings.
The challenge:
Partners were submitting forms to register their deal, but once a submission was in, there was no way to edit or update it. No notifications. No journey tracking. And because everything lived in spreadsheets, the truth was scattered across tabs and inboxes. The result: duplicated work, missed follow‑ups, content no one could find, and zero shared visibility on tickets or deals.
In short, Tensis needed to:
- Replace a limited ‘portal’ that hid support tickets, deal pipelines, and content behind friction.
- Modernize a manual, fragmented deal registration process (spreadsheets + basic forms) with real collaboration and automation.
- Share and track content, ideally including co‑branded collateral, with clear permissions and reliable engagement data.
Why Introw:
- Support tickets partners can actually follow. Partners submit tickets from the portal, see status in real time, and collaborate with the Tensis team without back‑and‑forth threads.
- Let partners register leads and deals - in the portal or off-portal: Build forms with a no‑code editor. Each submission is automatically attributed to the correct partner and synced to HubSpot. Partners can update information as a deal evolves, and everyone stays in the loop with activity notifications.
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- Enable partners with content: Upload any document or link - PDFs, decks, videos, URLs, or gated resources.
- Choose visibility by tier, region, or account.
- Generate partner‑personalized collateral in seconds, logos, names, and campaign details included, so marketing can scale without design bottlenecks.
Out-of-the-box partner reporting:
Tensis wanted leadership to see impact without needing portal access. With Introw’s App Events streaming into HubSpot dashboards, the team and CEO now track engagement where they already report.
What they monitor:
- Partner portal visits: how often each partner logs in.
- Assets viewed: which resources actually drive enablement.
- Activity over time: trends that spotlight highly active (and at‑risk) partners.
These insights help the team focus enablement, optimize campaigns, and measure the portal’s contribution to revenue.
The results:
✅ Scaled the partner network within a month
✅ Up and running in 1 week
✅ Partners receive product and company updates 5+ times per month
🎁 Bonus: Partners now call Tensis the easiest vendors to work with
Join Tensis’ partner program
Partner with Tensis to bring powerful automation solutions to your clients. Whether you’re a reseller, consultant, or affiliate, our program gives you the tools, support, and platform to grow - and scale with us as demand takes off. Let’s win together.
Conclusion
By moving from a brittle, spreadsheet‑driven setup to Introw’s connected partner portal, Tensis turned friction into flywheel. Partners can register deals, track tickets, and access the right content, while leadership finally gets the visibility to prove impact. One week to go live, and a foundation built to scale.
I went from zero awareness to live implementation in under two weeks. Every one of those initial problems has been solved, and it’s genuinely changed how we work with our partner community.
