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How Cubbit increased partner adoption by switching from PRM
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With Introw, we finally have a single hub where partners can easily access the right materials, stay aligned with our latest campaigns, and engage with us without friction. It has transformed how we support and scale our ecosystem.
Cubbit is on a mission to reinvent cloud object storage with an innovative geo-distributed technology and software. But as their partner network grew, collaboration started to slow down: files scattered across inboxes, manual updates, and little visibility into what partners were doing.
To fix this, Cubbit launched a partner portal with Introw, so partners and their partnership team could finally work together easily and gain real-time visibility.
"Introw made partner management effortless, less chasing updates, more growing our network." - Caterina Adalio, Customer Success Manager at Cubbit
The challenge: Low partner adoption due to a manual flow with their previous PRM
As Cubbit’s partner program started to grow, a few problems kept slowing everyone down with the PRM they were using:
- Deal registration and approval were entirely manual and couldn’t be done through the portal. Partners needed to log in to register a deal, and there was no CRM deduplication to prevent duplicates.
- Cubbit needed to manually add partners in their PRM, a process that quickly became unmanageable as the partner program scaled.
- Partners had trouble finding the latest marketing materials and updates.
- There was no simple way to push partner engagement into HubSpot, or let the partner team collaborate on deals directly in the CRM.
All of this made scaling difficult, reduced partner engagement, and turned their PRM into something too complex to manage effectively.
Why Introw: Faster deals + happier partners = higher partner adoption
They needed a partner portal that was easy to use, fully integrated with HubSpot (including workflows and 2‑way pipeline sync), and could help partners help themselves, so the team could focus on growing the ecosystem instead of chasing updates.
With Introw, Cubbit built a portal that actually fits how partners work:
- Easy deal reg: The partner team of Cubbit created a form mapped to their HubSpot CRM. Partners can fill in this form and the deal will automatically be attributed to the correct partner in their CRM.
- Workflow automation in HubSpot: new partners get added automatically, no manual data entry needed.
- Asset library: Marketing content and training are always up to date and easy to find in the asset library, you can track the engagement of every asset you upload.
- Activity timeline push + HubSpot App card: partner activity (like deal updates) appears directly in HubSpot, so the team don’t need to leave their CRM to get partner data. It’s clean, quick to use, and helps everyone stay aligned.
The results: Faster deals, more engagement, and total partner visibility
Cubbit has:
✅ Increased partner adoption
✅ Shared 20+ marketing and sales assets instantly with their entire partner network
✅ Tracked 200+ partner activities in real time
Less manual work, more partner engagement, and deals that move forward faster.
Ilaria, Head of Marketing at Cubbit: “With Introw, we finally have a single hub where partners can easily access the right materials, stay aligned with our latest campaigns, and engage with us without friction. It has transformed how we support and scale our ecosystem.”
Join Cubbit’s partner program
Partnering with Cubbit means tapping into Europe’s first geo‑distributed S3-compatible cloud storage platform, designed for data sovereignty, resilience, and standout value. Whether you're a business alliance partner, IT reseller, or technology partner, Cubbit equips you with exclusive pricing, co-marketing support like joint webinars and marketing assets, comprehensive training, and a self‑service dashboard to manage projects and storage at scale. Cubbit's solution lets partners report up to 5X ROI vs. traditional S3 solutions. Enjoy attractive terms, tiered incentives, and clear pricing. Learn more.
Conclusion
Cubbit’s journey shows how the right partner portal can transform a growing network from scattered and slow to streamlined and self-sufficient. With Introw powering their program, they’ve scaled faster, kept partners more engaged, and built the visibility they need to keep momentum going.
With Introw, we finally have a single hub where partners can easily access the right materials, stay aligned with our latest campaigns, and engage with us without friction. It has transformed how we support and scale our ecosystem.
