Introw Glossary

A Learning Management System (LMS) is a platform used to create, deliver, and track training content. In partner programs, an LMS is built for external users (resellers, MSPs, agencies, distributors) and focuses on scalability, access control, certifications, and revenue impact - vs. internal, compliance-led training.

Introw’s Partner LMS is built on top of its PRM, tying courses and certifications to CRM data, partner tiers, and pipeline/reporting so enablement directly supports revenue outcomes.

Example:‍

A new reseller joins the program. Using Introw’s Partner LMS, they complete a role-based onboarding course and earn a certification that unlocks “Gold” tier benefits. Progress, scores, and certification status sync to Salesforce automatically, so the partner manager can see enablement completion alongside sourced pipeline in real time.

Deal registration is where a reseller, partner, or salesperson puts a potential sales opportunity into a
digital partner portal.

Deal registration is facilitated by Introw to prevent channel conflict.
Partners can simply share or register leads by entering deal information through a
flexible form in the partner portal; it could be as simple as contact information or an account with the vendor.

Lead distribution is the process of assigning potential customers, or leads, to the most appropriate sales representative,
team, or partner. It involves forwarding inbound leads to ensure they are handled by the right person based on factors like expertise, territory, or priority.
Introw makes lead distribution easy by quickly and efficiently sharing with the right people (partners or sales teams).
By registering leads, syncing them with your CRM, and providing automatic updates, it helps direct the leads to the
right resource for follow-up, all while ensuring that no opportunity is missed or overlooked.