Best PRM for RevOps

Run partner operations without breaking your CRM - automate partner lead and deal intake, enforce routing and ownership rules, prevent duplicates, and keep attribution clean in HubSpot or Salesforce.
give visibility to partners
SOC 2 Type 2 - ISO 27001 - GDPR - SSO

Trusted by RevOps and partner teams

How Introw helps RevOps teams

Your pains

Partner leads and deals come in unstructured from forms and email, creating messy CRM records
Attribution is inconsistent across partner motions, so sourced vs influenced reporting is unreliable
Duplicate submissions create channel conflict, CRM noise, and time-wasting disputes
Partners need visibility, but CRM security and permissions make sharing impossible
Partner reporting breaks because fields, lifecycle stages, and ownership rules are not standardized

How Introw solves them

CRM-first partner intake that structures data and syncs cleanly into HubSpot or Salesforce
Standardized attribution for sourced and influenced partner revenue - consistent across motions
Deal registration that flags conflicts and blocks duplicates before they hit your pipeline
Partner-safe visibility through the portal and shared views - no CRM access required
Governed routing, ownership rules, and lifecycle stages so reporting stays consistent without spreadsheets

The workflows you run in Introw

1

CRM-first partner intake with clean attribution

Partners submit leads and deals through a portal or public forms. Introw structures the data and syncs it to HubSpot or Salesforce with consistent fields and attribution.
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Result
Cleaner CRM data and reliable partner reporting.
2

Routing, ownership rules, and channel conflict prevention

Apply routing rules by region, segment, partner type, or account ownership - and reduce duplicate submissions that create channel conflict.
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Result
Fewer duplicates and faster speed to lead.
3

Partner-safe visibility without opening the CRM

Expose the right deal fields, dashboards, and updates to partners without granting CRM access. Keep permissions controlled and auditable.
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Result
Partners stay informed while your CRM stays secure.

See partner ops health in one view

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Partner-sourced pipeline with consistent attribution
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Influenced pipeline and partner contribution
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Lead and deal routing accuracy
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Duplicate submission and channel conflict rate
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Time to first response for partner leads
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Reporting completeness by partner type and tier
salesforce CRM

What you can run in Introw

Deal and lead registration (CRM attribution + routing)

Enforce clean submission structure and attribution so CRM reporting stays correct.

salesforce CRM

Partner portal 
(tiers, resources, workflows)

Give partners a controlled view of pipeline and resources without CRM access.

salesforce CRM

Partner enablement 
(content, co-marketing assets)

Track content engagement and keep assets current - without scattering links.

salesforce CRM

Partner engagement (updates, campaigns, activity tracking)

Automate updates and partner touchpoints using rules tied to CRM status.

salesforce CRM

Partner LMS (training, certifications)

Track certifications and readiness so RevOps can report on enablement vs outcomes.

salesforce CRM

Reporting & analytics 
(partner-sourced pipeline + ROI)

Deliver partner-safe reporting and dashboards without manual spreadsheet work.

salesforce CRM

Give RevOps
clean partner data - without more tools to manage

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FAQs

Still curious? Here are some quick answers to help clear things up.
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Is Introw built for HubSpot and Salesforce?

Yes - Introw is CRM-first and works best when your partner program runs in HubSpot or Salesforce. Your CRM remains the source of truth.

How does Introw keep partner attribution clean?

Partner submissions follow a structured workflow and sync into your CRM with consistent fields and attribution, so reporting stays reliable across sourced and influenced motions.

Can we automate routing and ownership rules for partner leads?

Yes - route by region, segment, partner type, or account ownership rules so partner leads reach the right rep quickly.

How do you reduce duplicates and channel conflict?

Use deal registration with channel conflict prevention and standardized processes to reduce duplicate deals and keep ownership clear.

Do partners need CRM access?

No - partners do not need access to HubSpot or Salesforce. They collaborate through the portal and shared views, while your team keeps the CRM secure.

Can we support multiple partner motions and still keep reporting consistent?

Yes - run referral, reseller, system Integrator, agency, MSP, and technology alliance motions in one place, and segment fields and workflows by partner type or tier.

How fast can we launch?

Most teams start quickly with partner intake and routing, then expand into portals, enablement, and partner-safe reporting as the program scales.