Best PRM for Partner Marketing Managers

Launch partner campaigns and co-marketing without messy spreadsheets or portal fatigue - give partners the right content, track engagement, and tie outcomes back to HubSpot or Salesforce.
give visibility to partners
SOC 2 Type 2 - ISO 27001 - GDPR - SSO

Trusted by partner teams

How Introw helps RevOps teams

Your pains

Partners use outdated decks and messaging because the latest assets are hard to find
You cannot see which partners engaged with content or what actually drove pipeline
Launching partner campaigns is slow because comms and lists are managed manually
Partner updates are inconsistent across channels, so engagement drops after launch
Partners do not want another login just to grab a kit or submit a lead

How Introw solves them

A partner portal content hub that always shows the latest, approved assets by partner type or tier
Asset engagement tracking so you know who viewed, downloaded, and used each resource
Partner announcements and campaign updates targeted by partner access and program rules
CRM-aligned attribution so partner-sourced pipeline and influenced impact stay clean in HubSpot or Salesforce
Low-friction partner experience that reduces portal fatigue and keeps partners engaged without constant follow-ups

The workflows you run in Introw

1

Partner content hub that stays current

Centralize co-marketing kits, one-pagers, decks, and playbooks in a partner portal that is easy to navigate. Control access by partner type or tier so partners always see the right version.
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Result
Higher content adoption and fewer "can you send the latest deck" pings.
2

Partner announcements and campaign launches at scale

Publish partner updates and campaign announcements to the right audience based on partner access and program rules. Keep communication consistent without rebuilding lists every time.
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Result
Faster launches and better partner follow-through
3

Track engagement and tie it back to pipeline

See which partners viewed assets, what content is performing, and how engagement correlates with sourced opportunities - with CRM alignment so reporting stays clean.
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Result
Clear partner marketing ROI and better QBR storytelling.

See your partner marketing impact in one view

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Content views and downloads by partner
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Partner engagement health
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Campaign participation by partner tier
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Partner-sourced pipeline
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Influenced pipeline
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Top performing assets and kits
salesforce CRM

What you can run in Introw

Deal and lead registration (CRM attribution + routing)

Capture partner-sourced leads from campaigns and route them correctly with clean attribution.

salesforce CRM

Partner portal 
(tiers, resources, workflows)

Create a partner-ready destination for campaigns, assets, and partner-specific updates.

salesforce CRM

Partner enablement 
(content, co-marketing assets)

Organize co-marketing kits and track what partners actually use.

salesforce CRM

Partner engagement (updates, campaigns, activity tracking)

Send structured partner updates automatically so partners stay aligned and engaged.

salesforce CRM

Partner LMS (training, certifications)

Train partners on messaging, positioning, and campaign plays so execution is consistent.

salesforce CRM

Reporting & analytics 
(partner-sourced pipeline + ROI)

Measure campaign impact and partner performance without manual reporting.

salesforce CRM

Give Partner Marketing Managers
a system partners will actually use

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FAQs

Still curious? Here are some quick answers to help clear things up.
Contact us

How do partners access co-marketing assets?

Partners get access through your partner portal with a clear structure for kits, folders, and resources. You can control visibility by partner type, tier, or program.

Can we track which partners use which assets?

Yes - you can track content engagement so you know which partners are active and what assets are performing.

Can we launch announcements and updates without managing lists manually?

Yes - partner communications can be targeted based on partner access and program rules so you can scale campaigns without constant list work.

Can we tie partner marketing activity to pipeline and revenue?

Yes - Introw keeps partner attribution aligned to HubSpot or Salesforce so you can report on sourced and influenced impact with confidence.

Can we support multiple partner motions in one portal?

Yes - you can support referral, reseller, software implementation, agency, and tech partners, and segment content and workflows by partner type or tier.

How fast can we launch a partner marketing hub?

Most teams start quickly with a portal and content hub first, then expand into lead capture, engagement, and reporting as the program scales.

Do partners need CRM access?

No - partners do not need access to your HubSpot or Salesforce. They engage through the portal and shared views, while your team keeps the CRM as the system of record.