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Partner-led growth is becoming the new default as outbound response rates drop and direct sales gets harder. This blueprint breaks down what you need to scale partner revenue in 2026: a clean HubSpot CRM + RevOps foundation, a consistent operating cadence, and a partner portal that enables co-selling without exposing your entire CRM. Includes tactical guidance on structuring partner data (properties vs labels vs custom objects), what to measure, and how top teams keep partners engaged.
What you’ll get
- The RevOps CRM foundation for scalable partner sales (roles, guardrails, analytics)
- 3 ways to structure partner data in HubSpot (and when to use each)
- A data-driven operating cadence (QBRs, KPIs, quarterly reviews, ad-hoc activations)
- The Bow Tie partner model + key metrics to track performance end-to-end
- How a partner portal on top of HubSpot supports co-selling, updates, and enablement — with real examples
- 3 takeaways from HubSpot’s partner success: build partner businesses, not just partner revenue; services/community; treat partner programmes like GTM
The HubSpot Blueprint for B2B SaaS to Grow Partner Sales in 2026
Who is this blueprint for?
This is for B2B SaaS teams selling on HubSpot who want to build or scale a partner-led motion — partnerships, RevOps, sales leaders, and founders who need a practical operating model for partner revenue.
What will I learn in the PDF?
You’ll learn how to set up the HubSpot + RevOps foundations for partner sales, how to structure partner data (properties vs labels vs custom objects), what KPIs and cadence to run, and how a partner portal on top of HubSpot supports co-selling and partner engagement.
How long is it — and how fast can I use it?
It’s 11 pages and designed to be actionable — you can apply the frameworks immediately to clean up your partner CRM setup, define your operating cadence, and prioritise what to build next.
