How Coder transformed static partnerships into a scalable co-selling motion with Introw

The challenge: No alignment on partner pipeline

While leads were flowing in, managing them by hand made consistent follow-up difficult. Without an easy way to keep partners updated on progress, early-stage partners weren’t as engaged as Coder wanted, and valuable opportunities risked stalling out.

• Manual partner communication: Partner updates were scattered across emails, calls, and spreadsheets, making it hard to stay in sync.
• Automation that works in the background: Without systems talking to each other, keeping partners in sync took way too much time.
• Partners will not live in a partner portal: “My ideal portal is zero front end, when you update in your CRM, it updates in mine.”

Why Introw: Real-time visibility with zero manual fuss

Coder chose Introw to simplify the complex, and finally make partner engagement easy.

• Announcements at scale: Share product launches, upgrades, and events directly with partners. Tim Cleary, Senior Manager, Partnerships at Coder: “Loving the “create an announcement → push to every partner slack channel” feature. Seriously, been looking for a solve for that annoying problem for going on 4 years now.

• ‍Automated nudging via email and Slack: Ensuring updates don’t get lost and partners stay engaged.

• Seamless CRM integration: Partners see what they need, synced from Salesforce, no extra logins or CRM access required.

Seamless synergy: Using Crossbeam inside Introw to co-sell smarter

With a fast-paced sales motion and a growing partner ecosystem, Coder needed a way to spot partner overlaps and avoid deal conflicts, without slowing down.

So they plugged Crossbeam directly into Introw.

Now, Coder sees overlapping accounts instantly, right inside their workflow. That means no more second-guessing, no channel conflict, and no wasted time.

"With Crossbeam integrated into Introw, we get instant partner overlap insights, saving hours and helping us close deals faster”, says Tim.

With this intel baked into their day-to-day, Coder qualifies deals faster, avoids step-on-toes scenarios, and leans into partner-led wins, all without leaving Introw.

👉 Learn more about the Crossbeam integration

The results: Visibility unlocked

✅ 50+ opportunities processed through the portal

✅ Consistently high open rates across channels (65%+ on announcements, 95% on comments)

✅ 1,800 automatic emails sent, zero manual effort required

Join Coder’s partner program

Partnering with Coder means teaming up with a leader in secure cloud development environments, trusted by enterprises worldwide. Whether you’re a service provider, consultant, or technology partner, the Coder Partner Program helps you elevate developer productivity, security, and operational efficiency through seamless integrations. Learn more.

Conclusion

By partnering with Introw, Coder transformed how they engage and communicate with their partners. With real-time visibility, automated nudges, and seamless CRM integration, they’ve turned partner engagement into a measurable advantage, cutting manual work while boosting attention where it matters most.