Overlay Sales Model

Definition: An overlay sales model is a structure where partner managers or channel specialists work alongside (overlay) the direct sales team, supporting partner-sourced deals without replacing the core sales motion.

How Introw Helps: Introw supports overlay models by giving both direct AEs and partner managers shared visibility into deals, partner context, and attribution — ensuring smooth collaboration between direct and indirect motions.

Partner-Facing Example: A partner manager uses Introw to share partner context with the AE working a co-sell deal. Both can see the deal's partner attribution, notes, and next steps in Salesforce.