Account-Based Partnerships

Account-based partnerships apply the principles of account-based marketing (ABM) to partner ecosystems — focusing on high-value target accounts and collaborating with partners to co-sell into them strategically.

Introw PRM supports account-based partnerships by syncing target account lists with your CRM, enabling shared co-sell spaces, and tracking partner involvement on a deal-by-deal basis.

Example:‍

A SaaS company identifies 30 strategic accounts and invites 3 partners to co-sell into them. With Introw, the partner manager tracks engagement, deal progress, and partner influence for each target.