Agency Partner

Definition: An agency partner is a marketing, consulting, or services firm that refers, implements, or co-sells your product as part of client engagements. Unlike resellers, agencies typically bundle your software into broader service offerings rather than reselling licenses directly.

How Introw Helps: Introw lets you create tailored portal experiences for agency partners — with specific content, deal registration workflows, and campaign assets — all synced to HubSpot or Salesforce so every agency-sourced lead is attributed cleanly.

Partner-Facing Example: A HubSpot agency submits a client lead through the Introw portal. The lead is routed to the right sales rep, and the agency tracks deal progress in real time without needing CRM access.