Annual Recurring Revenue (ARR)

Definition: Annual recurring revenue (ARR) is the annualized value of active subscription contracts, excluding one-time fees. In partner programs, ARR is a key metric for measuring the long-term revenue impact of partner-sourced and partner-influenced deals.

How Introw Helps: Introw syncs partner-attributed deal data directly into your CRM, making it easy to report on partner-sourced ARR alongside direct sales — giving CROs and RevOps clean, auditable numbers.

Partner-Facing Example: A CRO pulls a quarterly report showing that 35% of new ARR was sourced through the partner channel, with full attribution visible inside Salesforce.