Churn Rate

Definition: Churn rate is the percentage of customers or revenue lost over a given period. In partner programs, tracking churn by partner source helps identify which partners drive long-term customer retention versus short-lived deals.

How Introw Helps: Introw's CRM-native attribution makes it possible to segment churn data by partner source, helping you identify which partners bring the stickiest customers and adjust your program accordingly.

Partner-Facing Example: RevOps discovers that deals sourced by SI partners have 30% lower churn than those from referral partners, prompting a shift in enablement investment.