Co-Innovation

Definition: Co-innovation is when two or more partners collaborate to create new products, features, or solutions that neither could build alone. It goes beyond co-selling or co-marketing — it involves joint development of intellectual property or capabilities.

How Introw Helps: Introw provides a shared workspace where co-innovation partners can track joint project milestones, share product roadmap updates, and collaborate on go-to-market plans — all connected to your CRM.

Partner-Facing Example: A SaaS company and a technology partner use their Introw workspace to track the development of a joint integration, with shared milestones and launch tasks visible to both teams.