Gross Revenue Retention (GRR)

Definition: Gross revenue retention (GRR) measures the percentage of recurring revenue retained from existing customers over a period, excluding any expansion revenue. It reflects customer satisfaction and product stickiness.

How Introw Helps: By segmenting retention data by partner source in your CRM through Introw's attribution, you can measure whether partner-sourced customers retain better than direct-sourced ones.

Partner-Facing Example: The RevOps team reports that partner-sourced customers have 95% GRR compared to 88% for direct-sourced customers, validating the partnership program's impact on customer quality.