Hyperscaler Partnership

Definition: A hyperscaler partnership is a strategic alliance with a major cloud platform provider — such as AWS, Microsoft Azure, or Google Cloud — that enables co-selling, marketplace listing, and joint go-to-market activities at scale.

How Introw Helps: Introw helps you manage hyperscaler co-sell pipelines alongside your broader partner program, keeping all deal data, attribution, and partner engagement tracked in a single CRM-connected platform.

Partner-Facing Example: A SaaS company tracks its AWS Marketplace co-sell pipeline in Introw alongside its referral and reseller channels, giving the CRO a unified view of all partner-sourced revenue.