Market Development Funds (MDF)

Market Development Funds are budgets allocated to partners to support co-marketing, events, or demand gen campaigns. MDF programs are a key lever in channel growth, but they often lack visibility and tracking.

Introw PRM makes MDF easy to manage by giving partners a simple way to request, track, and report on funds — all connected to CRM data and partner performance metrics.

Example:

‍A VAR partner runs a joint webinar. They submit an MDF request via Introw, get approval, and later attach results (leads, registrations) — all of which syncs to their partner profile in HubSpot for attribution.

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