Mutual Action Plan

A mutual action plan (MAP) is a shared document between a partner and your team that outlines the key milestones, responsibilities, and timeline to close a deal or achieve a strategic goal. It creates accountability and helps drive alignment across both sides.

With Introw PRM, you can build and track MAPs inside partner deal workspaces — directly linked to your CRM and easily updated by either side, no login required.

Example:

‍A partner and AE agree on a MAP for a six-figure deal. Key steps — like security review and legal sign-off — are outlined in Introw, with progress updates synced to Salesforce and shared via Slack, keeping everyone on track.