Partner Influenced Revenue

Partner influenced revenue refers to revenue from deals where a partner played a meaningful role — such as making an introduction, providing intel, or joining a co-sell motion — but did not originate the lead. It complements partner sourced revenue as a critical measure of ecosystem impact.

Introw PRM allows you to track partner influence by logging activity (e.g., intros, support, content sharing) directly in your CRM — ensuring credit is given even when the deal wasn’t partner-initiated.

Example:‍

A direct AE works an inbound lead, but a partner provides a key intro and technical validation that helps close the deal. Introw logs this as influenced revenue in CRM — so the partner’s role is visible in reporting and QBRs.