Through-Channel Marketing Automation (TCMA)

Definition: Through-channel marketing automation (TCMA) is technology that enables vendors to create marketing campaigns and distribute them to and through their channel partners at scale — including co-branded emails, social content, and local campaigns.

How Introw Helps: Introw supports through-channel marketing by distributing campaign assets to partners, tracking asset usage and engagement, and attributing resulting deals back to specific campaigns and partners in your CRM.

Partner-Facing Example: You distribute a co-branded email template to 50 partners through Introw. 30 partners send it within the first week, generating 15 new leads that are tracked and attributed in Salesforce.