Value-Added Reseller (VAR)

Definition: A value-added reseller (VAR) is a partner that bundles your product with their own services, customization, or complementary products before selling the combined solution to end customers — adding value beyond simple resale.

How Introw Helps: Introw supports VAR partner workflows with deal registration, shared pipeline visibility, enablement content distribution, and tiered access — all synced to your CRM.

Partner-Facing Example: A VAR partner registers a deal in Introw for a bundled solution that includes your software and their consulting services. Both the software and services revenue are tracked with full attribution.