Warm Introduction

Definition: A warm introduction is a referral where a partner personally introduces a prospect to your sales team, leveraging their existing relationship and trust to accelerate the sales process and improve conversion rates.

How Introw Helps: Introw makes it easy for partners to submit warm intros through the portal or Slack, with full context captured and routed to the right sales rep — and attribution recorded from the first touch.

Partner-Facing Example: A partner sends a warm intro through Introw's Slack integration, including the prospect's name, company, and specific needs. The AE receives the intro with full context and follows up within the hour.