Marketing Development Funds (MDF) Management
Create funds, assign it to partners, collaborate on campaigns, and attach revenue to prove ROI. All inside the portal and synced with your CRM.
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MDF shouldn't live in spreadsheets and email threads
Introw brings one partner portal to manage MDF and prove ROI, connected to your CRM
Run MDF end to end, connected to your CRM
Partners see their available MDF balance the moment it changes
Submit, review, and approve MDF right inside the portal, no spreadsheets or email threads
Introw connects spend to pipeline in your CRM, so ROI proves itself
From MDF request to proven ROI
Create a fund and assign it to partners
Set up your MDF fund in minutes. Choose a fixed amount, set a total budget cap, and split funds per partner segment or tier. Once created, assign the fund directly to the partners who should have access.
Let partners request approval for campaigns
Partners submit approval requests directly through the portal. Every request is mapped to your CRM automatically, the partner is attached, and default statuses keep every submission in the same consistent workflow. No manual data entry on your side.
Review, approve, or decline with control
When a request comes in, your team can review it, add notes, and approve or decline, with full context. Set default statuses (e.g., always starts as "Submitted") so every request flows through a consistent process your ops and finance teams can audit.
Give partners full budget visibility
Partners see their total MDF budget, how much they’ve consumed, and what’s still available, right inside the portal. No more emailing your team to check balances or wondering if funds are still there.
Collaborate on campaigns with partners
MDF is a collaborative space. Partners and internal teams can share notes, add context, and move campaigns forward together, all tracked in the CRM. No more searching through email threads to find the latest campaign plan.
Attach revenue to prove ROI
Partners can link approved campaigns to actual deals and leads, so you can measure exactly how much revenue each campaign generated. See an MDF request of €8K that returned €130K in pipeline? That's an ROI of 16x, and it's all visible in the portal.
Scale your MDF program without scaling your team
Full audit trail
Every request, approval, note, and linked deal is stored automatically, so finance and ops get the traceability they need without anyone building it manually.
Closed-loop attribution
Connect MDF spend directly to pipeline and revenue. No more guessing which campaigns worked, let the CRM data prove it.
Partner self-service
Partners can check their budget, submit approval requests, and track status without emailing your team. That means fewer admin cycles and faster campaign launches.
Scalable process
Whether you manage MDF for 10 partners or 500, the workflow stays the same. Consistent statuses, automated field mapping, and CRM sync on every request.
Built for every role on your partner revenue team
Let us show you how we roll
Channel Partner Manager
Pipeline visibility
Deal registration
Partner updates
Tiering
Conflict resolution
CRO
Revenue generation and attribution
Forecasting
Pipeline quality
Channel leverage
Accountability
RevOps
CRM data health
Automation
Governance
Reporting consistency
Routing logic
Partner Marketing Manager
Campaigns
Co-marketing assets
Engagement tracking
Lead and revenue generation
Still curious? Here are some quick answers to help clear things up
Marketing Development Funds (MDF) are budgets that vendors allocate to channel partners to support co-marketing, events, campaigns, and other demand generation activities. MDF programs help partners promote your product — while you maintain visibility into how funds are spent and what results they deliver.
Partners create a campaign request directly inside the portal and submit it for approval. Every field is mapped to your CRM automatically, the partner is attached, and default statuses keep each request in a consistent workflow. Your team reviews and approves from the CRM or Introw dashboard.
Yes. Partners get a real-time overview of their total MDF budget, including what's available, what's been consumed, and what's pending approval, directly in their portal experience.
Revenue attribution happens automatically through your CRM. When a deal is linked to an approved MDF campaign, the connection is synced directly to Salesforce or HubSpot. No manual forms or data entry needed, giving you a closed-loop view of exactly how much revenue each campaign generated.
Yes. The overview only shows the partner’s own approved MDF campaigns, so revenue is always attributed to the right activity. Partners can’t see other partners’ campaigns or unapproved requests.
Yes. Every approved campaign, linked deal, and revenue figure syncs in real time to your CRM objects in Salesforce or HubSpot. That means you get a full ROI picture per campaign, tied directly to actual deals, without leaving your existing tools.
Spreadsheets have no approval workflows, no partner self-service, no audit trail, and no way to connect spend to revenue. Introw gives you all of that, plus real-time CRM sync and a portal experience that partners actually use.
See what your partner program actually could look like
Book a demo with one of our partner program experts, or explore Introw on your own time.
