Partner goal
tracking software

Set revenue, pipeline, and activity goals for every partner. Track progress in real time from your CRM.
give visibility to partners
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The problem

Most partner teams set annual or quarterly targets in a spreadsheet, then spend weeks chasing updates manually.

The solution
salesforce CRM

In Introw, you set goals and sync progress directly from HubSpot or Salesforce in real time

So you always know which partners are on track and which need help.

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Goals update automatically from CRM data
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Partners see their own progress in the portal
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Automated alerts when a partner falls behind
The Goals

How partner goals 

work in Introw

Define what you want to measure

Set goals based on any CRM metric: revenue closed, leads submitted, deals registered, tickets resolved, or custom objects. Choose how progress is calculated (count or sum), pick the date property, and add filters so only the right records count.

Set the frequency and target

Choose a monthly, quarterly, annual, or custom timeframe. Set a default target for all partners, or override it per partner when different tiers or regions need different expectations.

Assign to partners in bulk

Stop configuring goals one by one. Assign goals in bulk by tier, partner category, experience level, phase, or partner manager, so every partner gets the right target from day one.

Notify partners when goals 
are at risk

Don't wait for the quarterly review to flag underperformance. When a partner falls behind, send automated notifications via email or Slack to get them back on track before it's too late.

Show partners their own goals

Give partners visibility into their targets and progress directly in the portal. No more partner managers manually reporting numbers or partners guessing where they stand. Partners stay motivated when they can see exactly how far they've come, and what's left.

Track progress in real time

Monitor goal performance across your entire partner ecosystem from one dashboard. 
See who's on track, who's behind, and who's critical with progress calculated automatically based on where they should be at this point in the period.

What you can track with
partner goals

Revenue targets

Track closed-won revenue by partner: sourced, influenced, or both. Set quarterly or annual ARR targets and see real-time progress synced from your CRM pipeline.

Pipeline and deal goals

Measure how many deals each partner registers, qualifies, or moves to a specific stage. Ideal for tracking partner-sourced pipeline velocity.

Lead and referral targets

Count submitted leads or qualified referrals per partner. See which partners are actively contributing and which have gone quiet.

Activity-based goals

Track any CRM-based activity: tickets resolved, meetings booked, certifications completed, whatever maps to your partner success criteria.

Built for every role on your
partner revenue team

For Revenue Ops

Clean, structured goal data tied to real CRM records. No spreadsheet formulas, 
no reconciliation. Every number traces back to the source.
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For Partner Managers

No more chasing partners for updates or pulling CRM reports manually. See every partner's goal status in one dashboard and intervene before targets are missed.
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For CROs

See which partners actually drive results and which are falling short. Make data-driven decisions about where to invest, which tiers to adjust, and how to forecast partner-sourced revenue.
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FAQs

Still curious? Here are some quick answers to help clear things up.
Contact us

Do partners need access to our HubSpot or Salesforce?

No - partners do not need CRM access. They collaborate through the partner portal and shared views, while your internal team keeps HubSpot or Salesforce as the system of record.

How does deal and lead registration work for channel partners?

Partners submit deals and leads via their CRM (Hubspot or Salesforce), through the portal or public forms. Introw structures the data, syncs it into your CRM with attribution, and routes it to the right owner.

Can we prevent channel conflict between resellers and MSSPs?

Yes - use deal registration plus routing and ownership rules to reduce duplicates and keep visibility clear across partners.

Can partners update deal fields like close date or next steps?

Yes - it is configurable. You control which fields partners can edit and which are view-only.

Can we support multiple partner types in one portal?

Yes - segment experiences by partner type, tier, or region so each partner sees the right workflows, content, and next steps.

How fast can we launch?

You can start for free and connect HubSpot or Salesforce in minutes - then launch your first workflow (like deal registration or partner lead intake) the same day. Introw is built to be the most flexible PRM - start small, prove value fast, and expand into portals, enablement, and reporting as you scale.

Can we automate partner updates without forcing portal logins?

Yes - partners can receive structured updates and respond without needing to log in every time, reducing portal fatigue and manual follow-up.

Launch your partner portal
in minutes!

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