Partner reports & dashboards

See which partners drive pipeline, which deals are sourced versus influenced, and how your program performs overall, all live from your CRM. No exports, no manual work.

Dashboard showing partner performance metrics with deals, revenue, average deal amount, and report configuration.
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The problem

Partner reporting shouldn’t
require a fire drill

The solution

In Introw, partner reporting lives on your HubSpot or Salesforce data in real time, so you see sourced and influenced pipeline in the view your team already trusts

Introw turns your CRM into a live partner reporting engine

Live dashboards

Live dashboards built on your CRM data, no exports needed

Parter-scoped

Partner-scoped dashboards inside the portal, 
visible to partners in real time

Custom reports

Custom reports on any CRM object, including custom objects

Dashboard screen showing performance metrics with graphs, total revenue, and CRM connection status.
How it works

Custom dashboards, built on live CRM data

Dashboard showing last quarter reseller data: 89 deals, $27,435.62 average deal, 121 days average sales cycle.

See partner pipeline and revenue at a glance

The partner performance dashboard gives you a live view of total revenue, weighted pipeline, deal count, average deal size, and average sales cycle, per partner, per segment, or per partner manager. No building, no exporting, always up to date.

User interface showing configuration settings for selecting CRM Deals datasource and deal name property.

Build custom reports on any CRM object

Go beyond default metrics. Pick any CRM object, including custom objects, choose your pipeline, attribution model, and metrics, then save and share the report with anyone on your team. 
Build once, reference anytime.

Data source selection dropdown showing partner activity with a table listing event type, source, and date.

Track every partner activity 
in your CRM

Every portal login, form submission, asset view, and comment is auto-logged to the partner’s contact and company record in HubSpot or Salesforce. Your sales reps see full partner context without leaving their workflow, and you can use activity data in lists, workflows, and reports.

Dashboard showing 89 deals up 168%, total revenue $1,387,529, average deal $27,435.62, and sales cycle 121.

Track every partner-driven signup and demo back to the right record

Each partner sees their own scoped dashboard inside the portal, showing only their own deals, pipeline, and performance. No CRM login required, no chasing you for numbers. Partners stay informed and engaged without any extra work on your side.

Two charts side by side: orange line graph with data points and blue vertical bar chart with four bars.

Give partners what they need to act on it

Because Introw sits natively on your CRM, you can build partner dashboards and reports directly inside HubSpot or Salesforce, not just inside Introw. Blend partner activity with deal data, segment by tier, region, or partner type, and report on partners alongside every other data point your sales team already uses.

Always-live partner reporting

One source of truth

Every metric comes from the same pipeline your sales team already trusts. No duplicate data, no reconciliation, no sync lag between a PRM and 
your CRM.

QBR prep in minutes, 
not days

Dashboards are always live. 
When your CEO asks for an update or your QBR is tomorrow, the data is already there. No exporting, no assembling, no hoping the numbers add up.

Spot underperformers before it’s too late

Engagement trends and 
revenue-per-partner surface stalls early. See which partners are going quiet and intervene before a deal slips.

Partners stop chasing 
you for their numbers

Each partner sees their own live dashboard inside the portal. No emails asking for deal counts or pipeline updates. Self-service reporting means fewer admin requests and more focus on driving revenue.

For who

Built for every role on your partner revenue team

Let us show you how we roll

Smiling channel partner manager with curly salt-and-pepper hair and beard wearing a blue turtleneck sweater looking to the side.

Channel Partner Manager

Pipeline visibility

Deal registration

Partner updates

Tiering

Conflict resolution

Smiling CRO partner with short black hair wearing a green shirt over a white top on a gradient background.

CRO

Revenue generation and attribution

Forecasting

Pipeline quality

Channel leverage

Accountability

Smiling RevOps partner with shoulder-length auburn hair wearing a navy blue sweater, looking upwards.

RevOps

CRM data health

Automation

Governance

Reporting consistency

Routing logic

Smiling partner marketing manager with curly hair, clear glasses, green cap, and black shirt on light beige background.

Partner Marketing Manager

Campaigns

Co-marketing assets

Engagement tracking

Lead and revenue generation

FAQ's

Still curious? Here are some quick answers to help clear things up

How is this different from reporting in a standard PRM?

Most PRMs store their own copy of your data and report on that, which means you end up with two sources of truth and a reconciliation problem. Introw sits natively on HubSpot or Salesforce, so every report pulls directly from the same pipeline your sales team already uses. No duplicate data, no sync lag, no extra tool to maintain.

Can partners see their own performance data?

Yes. Each partner gets a scoped dashboard inside the portal showing only their own deals, pipeline, and activity. They see their numbers in real time without needing a CRM login or sending you a request.

Can I report on partner-sourced versus partner-influenced revenue separately?

Yes. Introw tracks both sourced and influenced attribution against partner records. You can break these out in your dashboards or build custom reports on each attribution model, giving you a complete view of partner impact on pipeline and revenue.

What does “partner activity in the CRM” mean exactly?

Every action a partner takes inside the portal, logging in, submitting a form, viewing an asset, opening email, leaving a comment, is automatically logged as a native event on their contact and company record in HubSpot or Salesforce. Your team sees this context directly in the CRM, and you can use these events in lists, workflows, and reports just like any other CRM data.

How is this different from just building reports in HubSpot myself?

Introw adds the partner-specific data layer that HubSpot alone does not have. Portal engagement events, partner-scoped dashboards, and pre-built partner performance views are all created by Introw and pushed into your CRM. You can absolutely build custom reports in HubSpot on top of this data, and many teams do.

See what your partner program actually could look like

Book a demo with one of our partner program experts, or explore Introw on your own time.