Upcoming

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Webinar - How B2B Hardware companies can increase revenue via distributors and resellers

Run your distributor and reseller channel from HubSpot, and hear how a real hardware company does it. See how to capture every partner lead and deal in your CRM, give partners a portal on top of it, and turn your channel into revenue you can measure.

October 29, 2026
5PM CET - 12AM EDT
Online

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Hardware companies rarely sell alone. Distributors and resellers take your product into markets your direct team will never reach. Then the leads land in someone's inbox, the deals go quiet, and nobody can say which partner actually closed what.

The channel isn't the problem. The problem is that the channel lives outside the CRM, where a sales team actually works.

Bring it into HubSpot, and your distributors stop being a black box.

What we'll cover:

  • ✅ The why: why B2B hardware companies sell through distributors and resellers, and what separates a channel that grows from one that just adds noise
  • ✅ The setup: how to manage partner leads and deals in HubSpot, and how Introw adds the partner portal on top without taking anyone out of the CRM
  • ✅ The proof: Lü shows how to turn your distributors into a channel you can track and grow!

You'll leave knowing how to turn your distributors into a channel you can track and grow!