This is a big milestone in Introw's history. We've been selected as a finalist for the Rising Star award, part of the Deloitte Private Technology Fast 50. The winner will be chosen by an independent jury after a final pitch presentation on 22 October 2026.
We're proud of what this nomination recognises: our international growth and our headless PRM vision. Today, more than 2,000 partnership professionals worldwide run their partner programs on Introw, at companies including Factorial, Parloa, Aikido, Adyen, Personio, Payflip, and EasyPost.
What Introw does
Introw is an AI-native Partner Relationship Management platform built for the next era of B2B growth.
Direct sales is getting harder. Rising acquisition costs, saturated outbound channels, and longer buying cycles are forcing software companies to rethink how they go to market. The answer is partnerships. More and more B2B companies are shifting towards partner-led growth: resellers, integrations, and co-selling alliances that open new markets at a fraction of the cost.
Introw makes that shift seamless. Our platform automates partner onboarding, co-selling workflows, performance tracking, and revenue attribution, increasing partner revenue by up to 30% and reducing partner onboarding time by 50%. Natively connected to CRMs like HubSpot and Salesforce, Introw is set up in minutes, so companies can win today, not tomorrow.
The bigger bet: partnerships should be headless
Traditional PRMs are a standalone portal with limited CRM integration. Every partner has to log in, remember another password, and learn another interface. So adoption stays low, and the partner program quietly stalls no matter how good the strategy looked on paper.
We think the portal is the wrong unit of collaboration. Partners should not have to come to your tool. Your tool should meet them where they already work. That is what Partner Connect does. Partners collaborate with you without ever logging into a portal.
From their own CRM: Your team manages deals and pipeline inside HubSpot or Salesforce. Partners do the same from theirs. Leads, deals, and coaching sync between both CRMs automatically, two-way and in real-time.
From Slack or Teams: Partners tag Introw in a shared channel to register deals, ask support questions, and keep the conversation moving where it is already happening.
From their AI assistant: Partners connect Claude, ChatGPT, or Gemini and collaborate headless: prepare a QBR, monitor performance, get deal coaching, and close more deals. No tab switching, no portal, no chasing.
Everything writes back to the CRM. Every deal, every touch, every update. Partner influence becomes visible and actionable inside the system your revenue team already lives in.
That is what we mean by headless collaboration. The interface disappears and the work stays. It is also why Ringover saw partner activity jump from 20% to 70%: the platform molds to how people already work instead of asking them to change.
What is next
The final pitch is on 22 October 2026. We will be there making the case that the future of B2B growth is partner-led, and that partner-led only works when collaboration is effortless.
Thank you to Deloitte for the recognition, to our partners and customers for building this with us, and to everyone who has spent long enough in partner ops to know exactly why the portal had to go.
Still curious? Here are some quick answers to help clear things up
The Rising Star award is part of the Deloitte Private Technology Fast 50. An independent jury selects a group of finalists, who then pitch their company before the winner is chosen.
The final pitch presentation takes place on 22 October 2026. The jury chooses the winner after the finalists have pitched.
A headless PRM lets partners collaborate with you without logging into a separate portal. Instead of learning another tool, partners work from the systems they already use, and every action writes back to your CRM.
Partners can connect Claude, ChatGPT, Gemini & custom MCPs to prepare QBRs, monitor performance, get deal coaching, and work on deals without switching tabs.
Yes. Introw is natively connected to HubSpot and Salesforce with two-way sync, so your CRM stays the single source of truth for every partner deal, touch, and update.
Are you already an active Introw partner?
Book a demo with one of our partner program experts, or explore Introw on your own time.
