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How to run your partner program from Claude and Slack

The shift from portal-era to agentic PRM: real-life use cases and where to start. See how your team and your partners can work from Claude and Slack, and get more partner activity with less manual work.

September 9, 2026
4.00 PM CET
Online


The PRM was built around a portal: one destination, one login, and a program that only exists if the partner shows up. Most don't, and not because they're lazy. They already have too many tools open.

What's changing is structural. The portal becomes one surface among several, the work moves to where partners already are, and agents absorb the parts that used to eat a partner manager's week.

The portal is still there for those who want it. It's just no longer the only surface for collaboration.

What we'll cover:

  • The shift: from portal-era PRM to agentic PRM, and why the portal becomes one surface among several
  • The use cases: deal registration, coaching, enablement and commissions, run by agents on both sides
  • Where to start: which use cases to turn on first, and what it asks of your partners


You'll leave knowing how to lift partner activity while taking manual work off your team!

Are you already an active Introw partner?

Book a demo with one of our partner program experts, or explore Introw on your own time.