Introw Glossary

Definition: Transparent pricing in partner programs means giving partners clear, upfront visibility into product pricing, discount structures, commission rates, and incentive terms — building trust and reducing friction in the sales process.

How Introw Helps: Introw supports transparent pricing by making commission structures, tier-based discounts, and incentive terms visible to partners inside the portal — so partners know exactly what they earn on every deal.

Partner-Facing Example: A reseller partner sees in Introw that they'll earn a 20% margin on standard deals and 25% on deals over $50K — giving them confidence to price accurately and sell proactively.

Definition: Through-partner marketing is marketing executed by or with partners to reach end customers — including co-branded campaigns, joint webinars, email campaigns, and local events run by partners using vendor-supplied assets.

How Introw Helps: Introw supports through-partner marketing by distributing campaign kits, tracking asset usage, and attributing resulting leads and deals back to specific partners and campaigns in your CRM.

Partner-Facing Example: A partner runs a co-branded webinar using assets from Introw. Post-event, Introw tracks the 12 leads generated and attributes two closed deals back to the campaign.

Definition: To-partner marketing is the set of marketing activities directed at partners themselves — including recruitment campaigns, onboarding content, product updates, training materials, and program announcements — designed to educate and activate your partner base.

How Introw Helps: Introw automates to-partner marketing by distributing onboarding sequences, product updates, and program announcements to the right partner segments — with engagement tracked in your CRM.

Partner-Facing Example: You launch a to-partner email campaign announcing a new product feature. Introw distributes it to all certified partners and tracks who opens it, clicks through, and downloads the updated sales deck.

Definition: Through-channel marketing automation (TCMA) is technology that enables vendors to create marketing campaigns and distribute them to and through their channel partners at scale — including co-branded emails, social content, and local campaigns.

How Introw Helps: Introw supports through-channel marketing by distributing campaign assets to partners, tracking asset usage and engagement, and attributing resulting deals back to specific campaigns and partners in your CRM.

Partner-Facing Example: You distribute a co-branded email template to 50 partners through Introw. 30 partners send it within the first week, generating 15 new leads that are tracked and attributed in Salesforce.

Definition: Time-to-first-deal (TTFD) measures how long it takes a newly onboarded partner to register or close their first deal. A shorter TTFD indicates an effective onboarding program and a low-friction deal registration process.

How Introw Helps: Introw tracks TTFD automatically by recording when a partner joins and when they register their first deal. Partner managers can use this metric to identify and fix onboarding bottlenecks.

Partner-Facing Example: After implementing Introw's automated onboarding, average TTFD dropped from 45 days to 18 days — meaning partners were productive more than twice as fast.

Definition: A tiered commission structure is a compensation model where partners earn increasing commission rates as they hit higher performance thresholds — rewarding consistent deal flow and deeper program engagement.

How Introw Helps: Introw displays commission tier progress and earnings visibility in the partner portal, motivating partners to move up tiers and giving partner managers data to manage incentive ROI.

Partner-Facing Example: A referral partner sees in Introw that they've closed $80K of the $100K threshold needed to unlock a 15% commission rate (up from 10%). The visibility drives them to push for one more deal.

Definition: A technology partner is a company whose product integrates with or complements yours, creating a combined solution that is more valuable to customers. Technology partnerships typically involve joint integrations, co-marketing, and co-selling.

How Introw Helps: Introw helps manage technology partner relationships by providing shared deal visibility, integration adoption tracking, and co-sell pipeline management — all synced to your CRM.

Partner-Facing Example: A technology partner's integration with your product drives 50 new customer activations. Introw tracks the influenced revenue and co-sell deals, giving both teams clear attribution data.

Technology Service Distributors (TSD) act as intermediaries between vendors and technology resellers — like VARs, MSPs, and consultants. TDSs purchase solutions from vendors at a discount (e.g., 40%) and resell them to resellers at a smaller discount (e.g., 20%), who then sell to the end customer.

Introw allows software vendors to collaborate with both TDSs and their downstream reseller networks — all in one CRM-connected platform.‍

Example:‍

A vendor partners with TD Synnex. Through Introw, the vendor, TDS, and resellers can track deal flow, register opportunities, and stay aligned on every deal — without disconnected systems.

A trusted partner network is a curated group of vetted, high-performing partners that consistently drive value and meet strategic goals. These partners often receive special treatment, co-selling access, or early feature releases.

Introw PRM helps build and manage trusted networks by providing real-time performance data, partner scorecards, and collaborative deal rooms synced to your CRM.

Example:‍

Only trusted partners get access to early beta deals. Using Introw, the partner team filters by close rate and deal volume to invite top performers into the program — with tracking built into Salesforce.

A tiered partner program organizes partners into levels (e.g., Silver, Gold, Platinum) based on performance, engagement, or strategic alignment. Tiers often unlock additional resources, incentives, or co-selling support.

Introw PRM helps operationalize tiered programs by syncing partner data to the CRM, automating tier progression, and customizing workflows by partner level.

Example:‍

A reseller hits the Platinum tier. Introw auto-updates their status in HubSpot, unlocks a custom onboarding flow, and includes them in a co-marketing campaign — all without manual tagging.

A target account list is a focused selection of high-value companies that sales and marketing teams prioritize. It plays a key role in Account-Based Marketing (ABM) by helping businesses concentrate on the most promising accounts.

In tools like Introw PRM you can build target account lists for your B2B partners, making it easier for them to focus their efforts on the right accounts. 

Example:


A target account list for a SaaS project management tool could include companies like "Tech Innovators Inc." (200 employees, $30M revenue) and "Global Marketing Agency" (150 employees, $40M revenue), both of which have shown interest by downloading whitepapers and would benefit from integrations with Slack and Google Workspace.

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