To-Partner Marketing

Definition: To-partner marketing is the set of marketing activities directed at partners themselves — including recruitment campaigns, onboarding content, product updates, training materials, and program announcements — designed to educate and activate your partner base.

How Introw Helps: Introw automates to-partner marketing by distributing onboarding sequences, product updates, and program announcements to the right partner segments — with engagement tracked in your CRM.

Partner-Facing Example: You launch a to-partner email campaign announcing a new product feature. Introw distributes it to all certified partners and tracks who opens it, clicks through, and downloads the updated sales deck.