Introw Glossary

Definition: A net new logo is a brand-new customer acquired for the first time — as opposed to an expansion or renewal of an existing account. Partners are often a key source of net new logos through referrals and co-sell introductions.

How Introw Helps: Introw tracks whether partner-sourced deals are net new logos or existing account expansions, giving you a clear picture of how partners contribute to customer acquisition versus account growth.

Partner-Facing Example: Introw data shows that referral partners sourced 30 net new logos last quarter, while technology partners drove mostly expansion deals — informing how the team structures incentives for each partner type.

Definition: A notification engine is the automated system that sends alerts, updates, and reminders to partners and internal teams based on triggers — such as deal stage changes, new content releases, task deadlines, or engagement milestones.

How Introw Helps: Introw's notification engine delivers real-time alerts through email, Slack, and in-portal channels — keeping partners informed about deal progress, new content, and program updates without manual outreach.

Partner-Facing Example: When a partner's deal moves to 'proposal sent,' Introw's notification engine automatically alerts both the partner and the assigned AE — keeping everyone aligned without a single manual email.

Definition: A no-login partner experience is an approach to partner engagement that removes the friction of portal logins by delivering updates, collaboration tools, and deal visibility through channels partners already use — such as email, Slack, or embedded links.

How Introw Helps: Introw pioneered the off-portal, no-login partner experience. Partners receive deal updates, content, and action items directly in email or Slack — no separate login or password required.

Partner-Facing Example: A referral partner receives a Slack notification that their submitted deal moved to the proposal stage. They click through to see details and add a note — without ever logging into a portal.

Definition: Net revenue retention (NRR) measures the percentage of recurring revenue retained from existing customers, including expansion, upsells, and cross-sells — minus churn and contraction. An NRR above 100% indicates your customer base is growing in value.

How Introw Helps: Introw's attribution data lets you segment NRR by partner source, revealing whether partner-sourced customers expand faster or retain longer than direct-sourced customers.

Partner-Facing Example: The partnerships team shows that partner-sourced customers have 115% NRR compared to 105% for direct-sourced customers — a compelling data point for increasing partner program investment.

Definition: Nearbound is a go-to-market motion that leverages the trust and relationships your partners have with prospects — using partner intel, warm intros, and co-sell engagement to influence deals that outbound and inbound motions alone may not reach.

How Introw Helps: Introw supports nearbound motions by connecting partner engagement data with your CRM pipeline, enabling AEs and partner managers to identify warm intro opportunities and track their impact.

Partner-Facing Example: An AE sees in Introw that a target account is a customer of their integration partner. The partner makes a warm introduction, and the deal closes 40% faster than the average outbound lead.

An NDA (Non-Disclosure Agreement) is a legal contract that ensures confidential information shared between two or more parties is not disclosed to outside parties. NDAs are commonly used in partnerships, sales negotiations, and early-stage vendor conversations.

Example:‍

Before sharing a roadmap deck, a partner manager checks Introw to confirm the partner’s NDA is signed and logged. The partner then receives access to confidential materials.

No-code configurations allow teams to build and adjust workflows, forms, and partner experiences without needing engineering resources. It’s a scalable way to tailor GTM motions at speed.

Introw PRM offers no-code tools to customize lead forms, partner types, mutual action plans, and more — so RevOps and partner teams can iterate quickly as programs grow.

Example:

‍A RevOps lead needs a new lead routing rule for EMEA partners. Instead of submitting a Jira ticket, she updates the logic inside Introw’s no-code builder — syncing the change instantly to Salesforce.

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A named partner manager is a dedicated team member assigned to manage the relationship with a specific partner or set of partners. This high-touch approach improves accountability, responsiveness, and revenue outcomes.

Introw PRM enables named partner managers to personalize experiences, track shared pipeline, and collaborate via Slack or email — all while syncing everything to the CRM.

Example:

‍One partner manager owns five strategic partners. With Introw, she customizes co-sell workspaces, shares enablement content, and tracks deal progress — giving each partner a VIP experience without extra overhead.

Nurture cadence is the structured sequence and timing of touchpoints (emails, calls, content) used to build engagement with a prospect or partner over time. It’s critical for warming up leads and maintaining momentum in longer sales cycles.

Introw PRM fits into your nurture cadence by syncing partner activity to your CRM, enabling timely follow-ups, automated alerts, and Slack nudges based on deal stage or inactivity.

Example:

‍A RevOps manager builds a 3-week nurture cadence for partner-sourced leads. With Introw triggering alerts for untouched deals, AEs are nudged in Slack after 3 days of inactivity — helping keep engagement consistent and velocity high.

Net-new pipeline refers to sales opportunities that are newly created and weren’t previously in your CRM or existing funnel. In a partner context, it represents fresh revenue potential brought in by partners — not recycled or pre-existing deals.

With Introw PRM, net-new pipeline is easy to track, tag, and report — every submitted deal is auto-synced to your CRM and flagged as net-new, partner-sourced, or influenced.

Example:

‍A partner submits five leads through Introw. None existed in Salesforce before, so they’re tagged as net-new. The CRO views a dashboard showing $280K in net-new partner pipeline added this month — clear ROI, no spreadsheet needed.