Time-to-First-Deal (TTFD)

Definition: Time-to-first-deal (TTFD) measures how long it takes a newly onboarded partner to register or close their first deal. A shorter TTFD indicates an effective onboarding program and a low-friction deal registration process.

How Introw Helps: Introw tracks TTFD automatically by recording when a partner joins and when they register their first deal. Partner managers can use this metric to identify and fix onboarding bottlenecks.

Partner-Facing Example: After implementing Introw's automated onboarding, average TTFD dropped from 45 days to 18 days — meaning partners were productive more than twice as fast.