Introw Glossary

Definition: Monthly recurring revenue (MRR) is the predictable, normalized monthly revenue from active subscriptions. In partner programs, tracking partner-sourced MRR helps measure the ongoing revenue impact of the partner channel.

How Introw Helps: Introw attributes partner-sourced MRR in your CRM, so you can track how much recurring revenue your partner channel generates each month — alongside direct sales MRR.

Partner-Facing Example: The finance team reports that partner-sourced MRR grew 25% quarter-over-quarter, with Introw providing the clean attribution data needed for the calculation.

Definition: A mutual NDA (non-disclosure agreement) is a legal agreement between two parties — such as a vendor and a partner — that protects confidential information shared by both sides during a partnership.

How Introw Helps: Introw helps manage partner agreements by allowing you to store, track, and control access to partnership documents — including NDAs — within the partner portal, so compliance is centralized.

Partner-Facing Example: Before sharing account mapping data, both companies sign a mutual NDA. The signed document is stored in the partner's Introw workspace for easy reference.

Definition: Multi-touch attribution is a revenue measurement approach that assigns credit to multiple touchpoints — such as marketing campaigns, partner interactions, and sales activities — across the buyer journey, rather than crediting a single source.

How Introw Helps: Introw records partner touchpoints alongside your CRM data, enabling multi-touch attribution models that capture both partner-sourced and partner-influenced contributions to closed deals.

Partner-Facing Example: A deal is influenced by a partner referral, a co-branded webinar, and an AE demo. Introw tracks all three touches, allowing RevOps to distribute credit accurately across the partner and direct motions.

Definition: A marketplace listing is a product page within a cloud or software marketplace (such as AWS Marketplace, Salesforce AppExchange, or HubSpot Marketplace) that enables customers to discover, evaluate, and purchase your solution.

How Introw Helps: Introw helps you track leads and deals originating from marketplace listings by attributing them to the correct partner or channel source in your CRM.

Partner-Facing Example: A prospect discovers your product on the HubSpot Marketplace and requests a demo. The lead is attributed to the marketplace channel in Introw, and the assigned partner is notified to assist with the sale.

Definition: A managed service provider (MSP) is a company that delivers IT services — such as infrastructure management, security, or software support — on behalf of their clients. MSPs often resell or bundle SaaS products as part of their managed offering.

How Introw Helps: Introw supports MSP partner workflows with recurring deal tracking, shared account management, and automated status updates — keeping MSP partners engaged without adding operational overhead.

Partner-Facing Example: An MSP partner manages 20 client accounts that include your SaaS product. Through Introw, they track renewal dates, deal values, and support status for each account in one portal.

A mom-and-pop shop is a small, family-owned or independently operated business. In the partner ecosystem, many subagents fall into this category — especially in telecom, cloud, and managed services.

Introw PRM empowers these smaller partners to participate fully in partner programs — making it simple to register leads and get updates, even without formal infrastructure.

Example:‍

A local IT consultant refers a customer using Introw’s email-based lead flow. The deal is tracked in Salesforce and the partner receives updates via Slack — no portal or training needed.

Master Agent is a synonym for Technology Service Distributor (TSD). These organizations aggregate vendor offerings and manage networks of subagents who sell those solutions to end customers.

Introw PRM gives vendors and master agents a single system to collaborate, track subagent deals, and ensure visibility from top to bottom of the channel.

Example:‍

A vendor collaborates with Intelisys via Introw. Master agents and their subagents register deals, sync updates to Salesforce, and co-sell with vendor reps — all in one workflow.

Marketing-in-a-box refers to pre-built, ready-to-launch marketing campaigns provided by vendors to their partners. These often include email templates, social media copy, landing pages, and other co-branded materials that help partners run demand gen with minimal lift.

Introw PRM makes it easy to distribute marketing-in-a-box kits directly through shared deal rooms or Slack — helping partners activate campaigns fast, without logging into a portal.

Example:‍

A vendor uploads a full campaign kit into Introw. A partner accesses the materials via a Slack message, personalizes them, and launches a campaign in less than a day — generating new leads with zero friction.

“Metrics that matter” refers to the KPIs that actually reflect business impact — like partner-sourced pipeline, lead-to-close rate, or forecast accuracy — versus vanity metrics like portal logins or email opens.

With Introw PRM, you get visibility into metrics that matter most: how partners influence revenue, accelerate deals, and align with strategic goals — all inside your CRM.

Example:

‍Instead of tracking content clicks, a CRO uses Introw to report on partner-influenced pipeline conversion and sourced revenue per partner type — enabling smarter investment decisions for the next quarter.

Multi-partner selling is when multiple partners collaborate on a single deal — such as a tech partner, reseller, and services provider combining forces. While powerful, it requires tight coordination across teams.

Introw PRM supports multi-partner selling by enabling shared deal workspaces, aligned messaging, and synced CRM tracking — so everyone knows who’s doing what, and when.

Example:

‍A cloud provider teams up with an MSP and a data integration partner. Using Introw, all three partners collaborate on the same opportunity, update progress, and share notes — while the partner manager sees a complete view in Salesforce.

Market Development Funds are budgets allocated to partners to support co-marketing, events, or demand gen campaigns. MDF programs are a key lever in channel growth, but they often lack visibility and tracking.

Introw PRM makes MDF easy to manage by giving partners a simple way to request, track, and report on funds — all connected to CRM data and partner performance metrics.

Example:

‍A VAR partner runs a joint webinar. They submit an MDF request via Introw, get approval, and later attach results (leads, registrations) — all of which syncs to their partner profile in HubSpot for attribution.

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A mutual action plan (MAP) is a shared document between a partner and your team that outlines the key milestones, responsibilities, and timeline to close a deal or achieve a strategic goal. It creates accountability and helps drive alignment across both sides.

With Introw PRM, you can build and track MAPs inside partner deal workspaces — directly linked to your CRM and easily updated by either side, no login required.

Example:

‍A partner and AE agree on a MAP for a six-figure deal. Key steps — like security review and legal sign-off — are outlined in Introw, with progress updates synced to Salesforce and shared via Slack, keeping everyone on track.