Through-Partner Marketing

Definition: Through-partner marketing is marketing executed by or with partners to reach end customers — including co-branded campaigns, joint webinars, email campaigns, and local events run by partners using vendor-supplied assets.

How Introw Helps: Introw supports through-partner marketing by distributing campaign kits, tracking asset usage, and attributing resulting leads and deals back to specific partners and campaigns in your CRM.

Partner-Facing Example: A partner runs a co-branded webinar using assets from Introw. Post-event, Introw tracks the 12 leads generated and attributes two closed deals back to the campaign.