Business Development Representative (BDR)

Definition: A business development representative (BDR) is a sales team member focused on generating qualified leads and pipeline through outbound outreach. In partner programs, BDRs often work alongside partner managers to follow up on partner-sourced leads.

How Introw Helps: Introw routes partner-sourced leads directly to the right BDR with full context — including partner notes, deal details, and source attribution — so follow-up is fast and informed.

Partner-Facing Example: A partner submits a lead through the portal. Introw auto-assigns it to the BDR covering that territory, who sees the partner's notes and context before making the first call.