Customer Lifetime Value (CLV)

Definition: Customer lifetime value (CLV) is the total revenue a business expects to earn from a single customer over the duration of their relationship. In partner programs, CLV helps measure the long-term quality of partner-sourced customers.

How Introw Helps: By tracking partner attribution in your CRM through Introw, you can compare CLV across partner-sourced, partner-influenced, and direct-sourced customers — giving leadership data to guide program investment.

Partner-Facing Example: Analysis shows that customers sourced by technology integration partners have 2x higher CLV than direct-sourced customers, justifying deeper investment in the tech partner program.