Flywheel Model

Definition: The flywheel model is a business growth framework where customer success feeds referrals, which drive new sales, which create more customer success — generating compounding momentum. In partner programs, engaged partners accelerate the flywheel by adding new sources of referrals and co-sell energy.

How Introw Helps: Introw powers the partner flywheel by making it easy for partners to register deals, stay engaged through automated updates, and see their impact — which motivates them to bring more business.

Partner-Facing Example: A referral partner closes their third deal through Introw. Seeing their commission and impact on the dashboard motivates them to introduce two more prospects that month.