Joint Marketing Campaign

A joint marketing campaign is a co-branded initiative between your company and a partner — such as a webinar, case study, or outbound sequence — aimed at generating shared pipeline or brand awareness.

While Introw PRM isn’t a marketing automation tool, it supports joint campaigns by capturing partner-attributed leads, syncing data to your CRM, and tracking performance back to specific partners.

Example:‍

A partner runs a co-branded LinkedIn campaign. All leads go through a shared Introw registration form, are synced to Salesforce, and tagged by partner — enabling clean attribution for sourced pipeline.