Lead Scoring (Partner)

Definition: Partner lead scoring is the process of assigning a quality rating to partner-submitted leads based on criteria such as fit, timing, engagement level, and partner track record — helping sales teams prioritize follow-up.

How Introw Helps: Introw structures partner-submitted lead data so it flows into your CRM with the fields sales needs to score and prioritize — including partner notes, deal context, and attribution source.

Partner-Facing Example: A partner submits a lead with company size, budget, and timeline details via Introw. The lead scores highly in HubSpot's scoring model and is immediately assigned to an AE.