Net New Logo

Definition: A net new logo is a brand-new customer acquired for the first time — as opposed to an expansion or renewal of an existing account. Partners are often a key source of net new logos through referrals and co-sell introductions.

How Introw Helps: Introw tracks whether partner-sourced deals are net new logos or existing account expansions, giving you a clear picture of how partners contribute to customer acquisition versus account growth.

Partner-Facing Example: Introw data shows that referral partners sourced 30 net new logos last quarter, while technology partners drove mostly expansion deals — informing how the team structures incentives for each partner type.